Healthcare Marketing Manager: Patient Experience & Insights

Caris Life Sciences; Irving (TX); On-site; USD 85,000 - 120,000; Full time

Job summary

Caris Life Sciences is seeking a Marketing Manager to drive the execution of commercial marketing initiatives and user experience programs for our oncology diagnostics portfolio. You will coordinate development, review, production, distribution, and maintenance of customer-facing marketing materials and lab support collateral, capturing feedback to inform improvements.

Working cross-functionally with Marketing, Product Management, Laboratory Operations, Medical Affairs, Regulatory Affairs,

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• Three to five years of experience in marketing, marketing coordination, healthcare communications, or a related role.
• Strong organizational and project coordination skills, with the ability to manage multiple priorities.
• Excellent written, verbal, and interpersonal communication skills.
• Experience coordinating creative projects with internal stakeholders and external design partners.
• Exceptional attention to detail and a demonstrated commitment to producing high-quality deliverables.
• Proficient in Microsoft Office Suite, Word, Excel, and Outlook, with a general working knowledge of the Internet for business use.

Responsibilities

• Coordinate development, review, approval, production, distribution, and maintenance of customer-facing marketing materials.
• Manage timelines and deliverables for commercial collateral, ensuring projects progress efficiently through review, approval, and production.
• Partner with internal stakeholders and external creative agencies to develop high-quality marketing materials that align with brand standards and business objectives.
• Maintain version control and organization of marketing assets to ensure teams have access to current, approved materials.
• Coordinate the development and maintenance of laboratory support materials, including test request forms, specimen guides, collection instructions, kit inserts, provider references, patient-facing educational materials, and laboratory collateral.
• Work with graphic designers to translate technical content into clear, user-friendly materials.
• Coordinate updates to collection kits, printed components, packaging materials, labels, and specification sheets.
• Partner with Laboratory Operations, Product Management, Regulatory Affairs, Medical Affairs, Supply Chain, and external vendors to ensure materials remain accurate, compliant, and current.
• Support user experience initiatives by coordinating the collection, organization, and documentation of feedback from healthcare providers, laboratory partners, patients, and commercial teams.
• Develop and maintain standardized processes for collecting, categorizing, and tracking customer feedback across multiple channels.
• Organize and analyze customer insights to identify trends, recurring pain points, and opportunities to improve the customer experience.
• Support the prioritization of user experience enhancements by maintaining feedback logs, dashboards, and reporting tools.
• Coordinate cross-functional review sessions to communicate customer insights and track progress on improvement initiatives.
• Coordinate meetings, project timelines, and follow-up activities across multiple departments.
• Track deliverables, approvals, and action items to ensure projects remain organized and on schedule.
• Facilitate communication among Marketing, Laboratory Operations, Medical Affairs, Regulatory Affairs, Commercial, Product Management, and external partners.
• Identify potential risks or delays and communicate them proactively to the Senior Director.

Skills

Project management

Communication

Organizational skills

Marketing coordination

Education

Bachelor's degree in Marketing/Communications/Business/Life Sciences

Tools

Microsoft Office

Smartsheet

Asana

Job description

Caris Life Sciences is seeking a Marketing Manager to drive the execution of commercial marketing initiatives and user experience programs for our oncology diagnostics portfolio. You will coordinate development, review, production, distribution, and maintenance of customer-facing marketing materials and lab support collateral, capturing feedback to inform improvements.

Working cross-functionally with Marketing, Product Management, Laboratory Operations, Medical Affairs, Regulatory Affairs,