Healthcare Liaison & Growth Marketer - Long-Term Care

Plaza Health; Winfield (NJ); On-site; USD 65,000 - 85,000; Full time

Job summary

Plaza Health is seeking a Hospital Liaison/Marketer to act as the primary contact between our nursing homes, hospitals, and community partners in New Jersey. You will coordinate referrals, admissions, and discharge planning by building strong relationships with social workers, case managers, physicians, and discharge planners.

Working with Admissions and Marketing teams, you will identify growth opportunities, present in-service sessions, and support census development.

Qualifications

• Minimum of 2 years of experience in healthcare marketing or liaison roles.
• Healthcare experience in Assisted Living Facilities (ALFs) is required and a priority.
• Long-term care experience is required.
• Strong knowledge of Medicare, Medicaid, and third-party billing systems.
• Familiarity with PDPM, ACO models, and various payer systems (HMO, commercial insurance, workers' compensation).
• Ability to interpret medical terminology and discuss clinical cases with physicians and healthcare professionals.

Responsibilities

• Conduct daily hospital visits to maintain visibility and engagement with healthcare teams.
• Build and maintain strong relationships with Social Workers, Case Managers, Discharge Planners, Physicians, and community contacts.
• Serve as the main liaison between hospital staff, community partners, and our nursing homes, facilitating clear and timely communication.
• Participate in daily rounds as appropriate; review patient medical charts to assess discharge plans, clinical needs, and financial coverage.
• Represent our nursing homes in a value-added capacity by attending patient rounds, providing in-service presentations, hosting CEU events, and offering outcome-based clinical feedback.
• Follow up on all acute readmissions and provide status updates to internal Admissions Teams.
• Generate new business and referral sources by nurturing current relationships and identifying new opportunities with healthcare professionals, community organizations, and facilities.
• Coordinate and execute in-service and promotional events at hospitals, within the community, and at our nursing homes, in collaboration with Admissions Teams and nursing home Administrators.
• Promote nursing home capabilities, clinical outcomes, and programs to hospital leaders, physicians, and community stakeholders.
• Identify areas of growth and expansion within the market, including community-based outreach.
• Serve as a key resource for both internal and external teams to support the referral and admission process efficiently.
• Collaborate with the Corporate Business Development team to set metrics, goals, and quarterly marketing objectives.
• Assist in developing annual marketing strategies and team objectives.

Skills

Healthcare marketing

Relationship building

Medical terminology

Communication

Tools

PDPM familiarity

Payer systems knowledge

Job description

Plaza Health is seeking a Hospital Liaison/Marketer to act as the primary contact between our nursing homes, hospitals, and community partners in New Jersey. You will coordinate referrals, admissions, and discharge planning by building strong relationships with social workers, case managers, physicians, and discharge planners.

Working with Admissions and Marketing teams, you will identify growth opportunities, present in-service sessions, and support census development.