Healthcare Content Writer

Highmark Inc; Pittsburgh (Allegheny County); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Highmark Inc. in Pittsburgh seeks a content strategist to develop clinical and healthcare content for client-facing materials, focusing on accurate and forward-thinking messaging. The role emphasizes editing and coordinating RFI/RFP responses to differentiate Highmark’s capabilities.

You will partner with clinical SMEs and Sales Messaging teams to craft strategic client narratives, drive cost-avoidance analyses, and maintain an RFI/RFP library. Hybrid work with three on-site days weekly.

Qualifications

• Bachelor's degree in Business, Marketing, Healthcare Administration, or a clinical field.
• Six years experience in the health insurance industry.
• Five+ years experience in health care and the health insurance industry.

Responsibilities

• Develop, write and edit clinical, product and healthcare content for RFI/RFP responses.
• Ensure RFI/RFP responses are clear, progressive and customized for client and market.
• Collaborate with clinical, product and SMEs to craft responses to strategic questions.
• Facilitate planning sessions to stay updated on capabilities and differentiators for RFI/RFP library.
• Collaborate with Content Strategists and Sales Messaging teams to write client-facing materials and narratives.
• Research and develop extrapolations supporting potential cost-avoidance for health risks.
• Develop scenarios with teams to apply content consistently.
• Other duties as assigned.

Skills

Strong written and oral communication

Active listening

Interpersonal skills

Project management

Problem solving

Time management

Education

Bachelor's degree in Business/Marketing/Healthcare admin/Clinical field

Tools

Proposal automation software

Job description

Company

Highmark Inc.

Job Description

JOB SUMMARY This job supports Customer Strategy Division and is primarily responsible for the development of clinical and healthcare-related content of client-facing materials that will optimize strategic messaging and communications. Performs extensive edits of materials to ensure that content is accurate, forward-thinking, strategic, relevant and meaningful. Together with designated colleagues, this position coordinates the RFI and RFP responses from the Health Plan. This position substantiates the Highmark mission, provides product differentiation, and contributes to the retention of Clients and acquisition of new business by providing client-specific responses with emphasis on market differentiation with Highmark’s clinical and product capabilities. This is a hybrid based role in any of Highmark's locations - 3 days a week onsite - T,W,TH.

ESSENTIAL RESPONSIBILITIES

• Develop, write and edit clinical, product and healthcare content to respond to RFI/RFP sections that have been assigned by the Sales Messaging Team.
• Ensure that RFI/RFP responses are consistent, clear, progressive and customized for the client, industry, market, etc.
• Collaborate with appropriate clinical, product and healthcare Subject Matter Experts (SMEs) to develop responses to unanswered and/or anticipated strategic questions.
• Facilitate regular strategic planning sessions with appropriate SMEs to stay abreast of changes to Highmark’s capabilities, product offerings, marketing strategies and differentiators to build and maintain an RFI/RFP library that has been vetted and approved by the appropriate area's SMEs.
• Collaborate with the Customer Strategy Content Strategists and Sales Messaging teams to write and edit clinical and product content that leads to the development of client-facing materials, including strategic and proactive narratives for critical Highmark initiatives.
• Research and develop scientifically-based extrapolations that support potential cost-avoidance for preventable health risks.
• Work with the clinical and Customer Strategy teams to develop scenarios in which they are applied consistently.
• Other duties as assigned or requested.

EDUCATION

Required Bachelor's Degree in Business, Marketing, Healthcare Administration, or a Clinical field (eg. Nursing, Exercise Science, Behavioral Health, Nutrition, etc.)

Substitutions

Six (6) years experience in the health insurance industry.

Preferred

None

EXPERIENCE

• Minimum 5 years experience in health care and the health insurance industry.
• 5 years experience and excellence in writing and editing health communications
• 3 years analytic experience and strategic thinking.

Preferred

None

LICENSES or CERTIFICATIONS

Required None

Preferred

Registered Nurse, Registered Dietitian or other clinical license/certification

SKILLS

• Microsoft Office
• Strong Written and Oral Communication Skills
• Active Listening and Consultative Skills
• Outstanding Interpersonal and Relationship-Building Skills
• Project Management Skills
• Problem Solving and Decision Making
• Organizational Skills and the Ability to Prioritize Time Management and Ability to Meet Deadlines with Quick Turnaround Times
• Proposal Automation Software

Language: (Other than English)

None

Travel Requirement

0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type Hybrid Teaches / trains others regularly Occasionally Travel regularly from the office to various work sites or from site-to-site Rarely Works primarily out-of-the office selling products/services (sales employees) Never Physical work site required Yes Lifting: up to 10 pounds Constantly Lifting: 10 to 25 pounds Occasionally Lifting: 25 to 50 pounds Rarely

Disclaimer

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job. Compliance Requirement: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements. Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. California Consumer Privacy Act Employees, Contractors, and Applicants Notice Highmark Health is a national, blended health organization that includes one of America’s largest Blue Cross Blue Shield insurers and a growing regional hospital and physician network. Based in Pittsburgh, Pa., Highmark Health’s 35,000 employees serve millions of customers nationwide through the nonprofit organization’s affiliated businesses, which include Highmark Inc., Allegheny Health Network, HM Insurance Group, United Concordia Dental, HM Health Solutions and HM Home & Community Services. Highmark Health’s businesses proudly serve a broad spectrum of health-related needs including health insurance, health care delivery, population health management, dental solutions, reinsurance solutions, and innovative, technology solutions.