Healthcare Content Strategist for RFP Proposals

Highmark Health; Buffalo (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Highmark Inc. in Buffalo, NY is seeking a skilled content specialist to develop and edit clinical and healthcare materials for RFI/RFP responses and strategic messaging.

The role supports the Customer Strategy Division and coordinates responses with SMEs to ensure accuracy and differentiation. The position is hybrid, with three onsite days per week (T, W, TH), and requires collaboration with Sales Messaging and content teams to craft client-ready narratives that differentiate Highmark’s

Qualifications

• Bachelor's Degree in Business, Marketing, Healthcare Administration, or a Clinical field.
• Six (6) years experience in the health insurance industry.
• 5 years experience in health care and the health insurance industry.
• 5 years experience and excellence in writing and editing health communications
• 3 years analytic experience and strategic thinking.

Responsibilities

• Develop, write and edit clinical, product and healthcare content to respond to RFI/RFP sections that have been assigned by the Sales Messaging Team. Ensure that RFI/RFP responses are consistent, clear, progressive and customized for the client, industry, market, etc.
• Collaborate with appropriate clinical, product and healthcare SMEs to develop responses to unanswered or anticipated strategic questions.
• Facilitate regular strategic planning sessions with appropriate SMEs to stay abreast of changes to Highmark’s capabilities, product offerings, marketing strategies and differentiators to build and maintain an RFI/RFP library that has been vetted and approved by the appropriate area's SMEs.
• Collaborate with the Customer Strategy Content Strategists and Sales Messaging teams to write and edit clinical and product content that leads to the development of client-facing materials, including strategic and proactive narratives for critical Highmark initiatives.
• Research and develop scientifically-based extrapolations that support potential cost-avoidance for preventable health risks. Work with the clinical and Customer Strategy teams to develop scenarios in which they are applied consistently.
• Other duties as assigned or requested.

Skills

Microsoft Office

Strong Written and Oral Communication

Active Listening and Consultative

Interpersonal and Relationship-Build

Project Management

Problem Solving and Decision Making

Organizational and Prioritization

Time Management and Deadlines

Proposal Automation Software

Education

Bachelor's Degree in Business, Marketing, Healthcare Administration, or Clinical field

Job description

Highmark Inc. in Buffalo, NY is seeking a skilled content specialist to develop and edit clinical and healthcare materials for RFI/RFP responses and strategic messaging.

The role supports the Customer Strategy Division and coordinates responses with SMEs to ensure accuracy and differentiation. The position is hybrid, with three onsite days per week (T, W, TH), and requires collaboration with Sales Messaging and content teams to craft client-ready narratives that differentiate Highmark’s