Healthcare Content Writer

Highmark Health; Buffalo (NY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Highmark Inc. in Buffalo, NY is seeking a skilled content specialist to develop and edit clinical and healthcare materials for RFI/RFP responses and strategic messaging.

The role supports the Customer Strategy Division and coordinates responses with SMEs to ensure accuracy and differentiation. The position is hybrid, with three onsite days per week (T, W, TH), and requires collaboration with Sales Messaging and content teams to craft client-ready narratives that differentiate Highmark’s

Qualifications

• Bachelor's Degree in Business, Marketing, Healthcare Administration, or a Clinical field.
• Six (6) years experience in the health insurance industry.
• 5 years experience in health care and the health insurance industry.
• 5 years experience and excellence in writing and editing health communications
• 3 years analytic experience and strategic thinking.

Responsibilities

• Develop, write and edit clinical, product and healthcare content to respond to RFI/RFP sections that have been assigned by the Sales Messaging Team. Ensure that RFI/RFP responses are consistent, clear, progressive and customized for the client, industry, market, etc.
• Collaborate with appropriate clinical, product and healthcare SMEs to develop responses to unanswered or anticipated strategic questions.
• Facilitate regular strategic planning sessions with appropriate SMEs to stay abreast of changes to Highmark’s capabilities, product offerings, marketing strategies and differentiators to build and maintain an RFI/RFP library that has been vetted and approved by the appropriate area's SMEs.
• Collaborate with the Customer Strategy Content Strategists and Sales Messaging teams to write and edit clinical and product content that leads to the development of client-facing materials, including strategic and proactive narratives for critical Highmark initiatives.
• Research and develop scientifically-based extrapolations that support potential cost-avoidance for preventable health risks. Work with the clinical and Customer Strategy teams to develop scenarios in which they are applied consistently.
• Other duties as assigned or requested.

Skills

Microsoft Office

Strong Written and Oral Communication

Active Listening and Consultative

Interpersonal and Relationship-Build

Project Management

Problem Solving and Decision Making

Organizational and Prioritization

Time Management and Deadlines

Proposal Automation Software

Education

Bachelor's Degree in Business, Marketing, Healthcare Administration, or Clinical field

Job description

Company :

Highmark Inc.

Job Description :

JOB SUMMARY

This job supports Customer Strategy Division and is primarily responsible for the development of clinical and healthcare-related content of client-facing materials that will optimize strategic messaging and communications. Performs extensive edits of materials to ensure that content is accurate, forward-thinking, strategic, relevant and meaningful. Together with designated colleagues, this position coordinates the RFI and RFP responses from the Health Plan. This position substantiates the Highmark mission, provides product differentiation, and contributes to the retention of Clients and acquisition of new business by providing client-specific responses with emphasis on market differentiation with Highmark’s clinical and product capabilities.

This is a hybrid based role in any of Highmark's locations - 3 days a week onsite - T,W,TH.

ESSENTIAL RESPONSIBILITIES

• Develop, write and edit clinical, product and healthcare content to respond to RFI/RFP sections that have been assigned by the Sales Messaging Team. Ensure that RFI/RFP responses are consistent, clear, progressive and customized for the client, industry, market, etc.
• Collaborate with appropriate clinical, product and healthcare Subject Matter Experts (SMEs) to develop responses to unanswered and/or anticipated strategic questions.
• Facilitate regular strategic planning sessions with appropriate SMEs to stay abreast of changes to Highmark’s capabilities, product offerings, marketing strategies and differentiators to build and maintain an RFI/RFP library that has been vetted and approved by the appropriate area's SMEs.
• Collaborate with the Customer Strategy Content Strategists and Sales Messaging teams to write and edit clinical and product content that leads to the development of client-facing materials, including strategic and proactive narratives for critical Highmark initiatives.
• Research and develop scientifically-based extrapolations that support potential cost-avoidance for preventable health risks. Work with the clinical and Customer Strategy teams to develop scenarios in which they are applied consistently.
• Other duties as assigned or requested.

EDUCATION

Required

• Bachelor's Degree in Business, Marketing, Healthcare Administration, or a Clinical field (eg. Nursing, Exercise Science, Behavioral Health, Nutrition, etc.)

Substitutions

• Six (6) years experience in the health insurance industry.

Preferred

• None

EXPERIENCE

Minimum

• 5 years experience in health care and the health insurance industry.
• 5 years experience and excellence in writing and editing health communications
• 3 years analytic experience and strategic thinking.

Preferred

• None

LICENSES or CERTIFICATIONS

Required

• None

Preferred

• Registered Nurse, Registered Dietitian or other clinical license/certification

SKILLS

• Microsoft Office
• Strong Written and Oral Communication Skills
• Active Listening and Consultative Skills
• Outstanding Interpersonal and Relationship-Building Skills
• Project Management Skills
• Problem Solving and Decision Making
• Organizational Skills and the Ability to Prioritize
• Time Management and Ability to Meet Deadlines with Quick Turnaround Times
• Proposal Automation Software

Language: (Other than English)

• None

Travel Requirement:

• 0% - 25%

PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS

Position Type

Hybrid

Teaches / trains others regularly

Occasionally

Travel regularly from the office to various work sites or from site-to-site

Rarely

Works primarily out-of-the office selling products/services (sales employees)

Never

Physical work site required

Yes

Lifting: up to 10 pounds

Constantly

Lifting: 10 to 25 pounds

Occasionally

Lifting: 25 to 50 pounds

Rarely

Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.

Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies

As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy. Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

California Consumer Privacy Act Employees, Contractors, and Applicants Notice (https://dokumfe7mps0i.cloudfront.net/oms/4391/document/2026/1/doclib_458575_QLVK9_1769448333304228022_1769448333396/1769448333396.pdf)