Health Systems Marketing Leader

Health Data Innovations, Inc.; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation, including equity

Full health, dental, and vision coverage

Retirement savings plan through 401(k)

Flexible time off

Opportunities for company-wide connection and events

Job summary

Pivotal Health is looking for a Head of Marketing for the Health Systems segment based in New York, NY. This role offers the opportunity to build and lead the marketing strategy at a pivotal growth stage. The ideal candidate will craft go-to-market strategies to drive awareness and engagement with health systems.

The candidate should possess 10+ years of progressive marketing experience, particularly in the healthcare field, with strong analytical skills and the ability to collaborate cross-functionally. Competitive compensation and benefits, including equity, are offered.

Qualifications

• 10+ years of progressive marketing experience with a successful B2B growth track record.
• 3+ years marketing specifically to health systems and hospital decision-makers.
• Hands-on experience with marketing technology stacks.

Responsibilities

• Develop and lead the go-to-market strategy for the Health Systems segment.
• Partner closely with sales and marketing teams to align efforts.
• Measure and report on marketing performance and strategies.

Skills

B2B growth

Demand generation

Healthcare marketing

Marketing analytics

Cross-functional collaboration

Lead generation

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Job description

About Pivotal Health

Pivotal Health is the leading technology platform that helps healthcare providers get paid fairly in an increasingly complex reimbursement landscape.

Today, many providers face persistent underpayment from health insurance companies, despite delivering high-quality care. While processes like IDR (Independent Dispute Resolution) were designed to promote fairness, they’re often administrative-heavy, time-consuming, and difficult to navigate without the right tools.

Pivotal Health combines software, data, and service into a seamlessly integrated, AI-driven platform that simplifies these complex reimbursement workflows. We help providers efficiently dispute underpaid claims, reduce administrative burden, and recover the reimbursement they’re entitled to; without adding more work to already stretched teams.

Our full-service IDR solution is just the starting point. We’re building solutions that enable providers to operate with clarity, control, and confidence across the reimbursement journey.

About the Role

As Pivotal’s Director of Marketing, Health Systems; you will have the opportunity to build and lead the Health Systems marketing strategy from the ground up at a pivotal stage of growth. As the owner of this critical audience segment, you will develop the go-to-market strategy to drive awareness, engagement, and pipeline within health systems and hospital organizations. You’ll define messaging, identify key industry events and associations, partner closely with Sales and SDR teams, and help shape how the company shows up in the market. The ideal candidate brings deep experience marketing to health systems, has a strong understanding of the healthcare landscape, and is excited by the challenge of creating strategy in a greenfield environment. This role offers significant ownership, visibility, and the opportunity to directly influence the company’s most important growth initiative.

What You’ll Do

• Own and lead the go-to-market strategy for the Health Systems segment, driving awareness, engagement, and pipeline growth

• Develop audience-specific positioning, messaging, and content strategies that resonate with health system decision-makers

• Partner closely with Sales, RevOps, and SDR leadership to align marketing efforts with revenue goals and optimize outbound and inbound strategies

• Build and execute demand generation programs that accelerate adoption within health systems and provider organizations

• Identify and manage participation in key industry events, conferences, and associations to increase brand visibility and market presence

• Analyze market trends, customer feedback, and competitive insights to refine marketing strategy and identify new opportunities

• Establish the foundational marketing infrastructure, programs, and processes needed to scale the Health Systems business

• Collaborate cross-functionally with Sales, Client Success, Operations, and Executive Leadership to ensure alignment on business objectives and customer needs

• Measure and report on marketing performance, pipeline contribution, and segment growth, using data to inform strategy and investment decisions

• Serve as the internal expert on the Health Systems market, helping shape company strategy and long-term growth initiatives

Who You Are

• 10+ years of progressive marketing experience, with a strong track record of driving B2B growth and demand generation

• Minimum 3+ years of experience marketing to health systems and hospital decision makers

• Experience developing marketing strategies and campaigns targeted at health system financial executives, including CFOs, CROs, and revenue cycle leaders

• Strong understanding of healthcare, healthcare technology, or revenue cycle management environments

• Hands-on experience with modern marketing technology stacks, including Salesforce, HubSpot, Marketo, Pardot, or similar platforms

• Proficiency with marketing analytics and reporting tools, including Google Analytics

• Experience building and optimizing lead generation programs across inbound and outbound channels

• Strong analytical mindset with the ability to leverage data, customer insights, and market trends to inform strategy and decision-making

• Exceptional cross-functional collaboration skills with experience partnering closely with Sales, SDRs, Product, and Executive Leadership teams

Extra Credit Experience

• Familiarity with IDR (Independent Dispute Resolution) workflows, reimbursement processes, or healthcare claims operations

• Exposure to modern, progressive technology practices, including process automation, AI-enabled workflows, and scalable operational systems

Why You’ll Love Working Here

We’re a collaborative, low-ego team on a mission to make healthcare reimbursement fairer for providers. While we primarily hire around our core hubs–Los Angeles and New York–we remain open to exceptional talent outside those regions. Remote and hybrid flexibility varies by role and team, and is outlined in each job description.

If you’re excited by solving complex problems and making a real-world impact, we’d love to hear from you.

Benefits Include:

• Competitive compensation, including equity

• Full health, dental, and vision coverage

• Retirement savings plan through 401(k)

• Flexible time off

• Opportunities for company-wide connection and events

Ready to Make an Impact?
We’re building something meaningful; and we want you on the team.

Bring your ideas, curiosity, and drive, and let’s transform healthcare reimbursement together.

Employment Information

Work Authorization

Candidates must be authorized to work in the United States without current or future employer sponsorship.

Equal Employment Opportunity

Pivotal Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.

Reasonable Accommodations

Pivotal Health provides reasonable accommodations for qualified individuals with disabilities in accordance with applicable laws. If you need assistance during the application or interview process, please let us know.

Background Checks

Employment is contingent upon successful completion of applicable background checks, where permitted by law.

At-Will Employment

Employment with Pivotal Health is at-will and may be terminated by either party at any time, with or without cause or notice, in accordance with applicable law.