Health Media Relations Lead & Crisis Communications

Yale NewHaven Health; Bridgeport (CT); On-site; USD 90,000 - 130,000; Full time

Job summary

Yale New Haven Health's Marketing and Communications team seeks an experienced Media Relations professional to serve as the primary contact for an assigned hospital and services. You will lead proactive and reactive media efforts, coordinate interviews, and provide strategic counsel to executives and clinicians.

This role includes acting as a Public Information Officer during crises, developing press materials, managing media inquiries, and creating digital content to amplify earned coverage

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations or a related field is required.
• 5-7 years of experience in media relations, public relations or a related field.
• Exceptional writing, editing and content creation skills across multiple platforms.
• Healthcare experience is preferred.

Responsibilities

• Lead proactive and reactive media relations for an assigned hospital, services and priorities.
• Develop and distribute press releases, media advisories, statements and talking points.
• Serve as an organizational spokesperson or prepare and support subject matter experts for media engagement.
• Coordinate media interviews, news conferences and on-site media while ensuring HIPAA compliance.
• Maintain media lists, coverage reports and media activity tracking.
• Contribute to content calendars and identify opportunities for earned media coverage.
• Develop digital and social content to amplify coverage and thought leadership.
• Cultivate relationships with media at local, regional and national levels.

Skills

Media relations

Crisis communications

Strategic communications

Writing & editing

Storytelling

Relationship building

Project management

Content creation

Education

Bachelor's degree in Communications, Journalism, Public Relations or related field

Job description

Yale New Haven Health's Marketing and Communications team seeks an experienced Media Relations professional to serve as the primary contact for an assigned hospital and services. You will lead proactive and reactive media efforts, coordinate interviews, and provide strategic counsel to executives and clinicians.

This role includes acting as a Public Information Officer during crises, developing press materials, managing media inquiries, and creating digital content to amplify earned coverage