Head of User Acquisition

Digital Waffle; United States; Remote; GBP 90,000 - 110,000; Full time

Benefits offered by this job

Salary up to £100,000

Fully remote working

Opportunity to shape growth strategy

Collaborative work environment

Job summary

A consumer technology company is seeking a Head of User Acquisition to drive the growth strategy for their digital products. This senior role involves owning user acquisition across various channels, leading a team, and working collaboratively with product and data teams. Ideal candidates will have proven B2C acquisition experience, especially in the gaming sector. The position offers a salary up to £100,000 and fully remote work options within the UK or Europe.

Qualifications

• Proven experience leading B2C user acquisition for consumer software or digital products.
• Strong background in gaming, gaming tech, creator tools, or adjacent consumer platforms.
• Hands-on experience across paid media, SEO, creators, affiliates, and social-led acquisition.

Responsibilities

• Owning user acquisition strategy and performance across various channels.
• Leading acquisition planning and forecasting aligned to business growth targets.
• Building and developing a small but high-impact acquisition team.

Skills

User acquisition expertise

Gaming industry knowledge

Analytical mindset

Experience with data and dashboards

Hands-on experience in paid media

Job description

A fast-growing consumer technology business operating at the intersection of gaming, creator tools, and digital entertainment is hiring a Head of User Acquisition to own and scale top-of-funnel growth.

This is a senior, hands-on role for someone who has led B2C user acquisition at scale and understands how gamers, creators, and digital-first communities discover, adopt, and engage with products. Experience within gaming, gaming hardware, or adjacent consumer tech environments is essential.

Role: Head of User Acquisition

Salary: Up to £100,000

Location: UK-based or Europe-based, fully remote

What you’ll be doing:

• Owning user acquisition strategy and performance across paid, organic, creator-led, and partnership channels
• Leading acquisition planning, forecasting, and channel prioritisation aligned to business growth targets
• Managing acquisition budgets with a strong focus on efficiency, ROI, and sustainable scale
• Building and developing a small but high-impact acquisition team
• Driving experimentation and optimisation across search, social, video, creators, and emerging platforms
• Working closely with product, growth, and data teams to ensure clear attribution and insight-led decisions
• Reporting acquisition performance, risks, and opportunities clearly to senior leadership

What you’ll need:

• Proven experience leading B2C user acquisition for consumer software or digital products
• Strong background in gaming, gaming tech, creator tools, or adjacent consumer platforms
• Demonstrated ownership of acquisition targets, budgets, and forecasting
• Hands-on experience across paid media, SEO, creators, affiliates, and social-led acquisition
• Strong analytical mindset with confidence working with data, dashboards, and experimentation frameworks
• Experience scaling products used by large consumer audiences
• Comfort operating in fast-moving, product-led environments

Nice to have:

• Experience with freemium or self-serve business models
• Deep understanding of platforms such as YouTube, TikTok, and creator ecosystems as acquisition channels
• Background in scale-up or high-growth consumer tech environments

What’s on offer:

• Salary up to £100,000
• Fully remote working within the UK or Europe
• Ownership of acquisition strategy for a high-growth consumer product
• Opportunity to shape how a globally used platform grows its audience
• Work alongside product, growth, and data leaders in a highly collaborative environment

This role suits someone who lives and breathes consumer growth, understands gaming culture, and enjoys taking full accountability for how users discover and adopt a product at scale.