Head of Strategy

Craft Agency Ltd.; New York (NY); Hybrid; USD 225,000 - 250,000; Full time

Benefits offered by this job

Hybrid working

Healthcare coverage

Job summary

Craft Agency Ltd. in New York seeks a Head of Strategy or Senior Strategy Director to lead strategy across brand, design and innovation for drinks, CPG and packaging clients. You’ll shape foundations translating research into creative direction and own high-impact work that drives ~20% of revenue.

You’ll mentor an associate strategy director and influence growth with a live, human storytelling style. Expect a role that blends client workshops, pitches, and hands-on leadership, reporting to the

Qualifications

• Head of Strategy or Senior Strategy Director in a brand design or branding consultancy.
• Strong live presenting and storytelling capabilities.
• Gen Z cultural fluency and branding experience in drinks/CPG.

Responsibilities

• Lead strategy across brand, design and innovation for clients.
• Own high-impact work representing ~20% of agency revenue: innovation, white space, territory building and client roadmapping.
• Moderate workshops, lead pitches, and present live with a human storytelling approach.
• Mentor an associate strategy director and contribute to practice growth.
• Report to the CEO within a close-knit senior leadership team.

Skills

Live presenting

Storytelling

Qualitative research

Gen Z fluency

Brand strategy leadership

Job description

Founded more than 20 years ago, with roots in street art and now headquartered in New York, the agency builds culturally resonant brands across drinks and consumer goods.

At this independent brand design agency, strategy sits at around a fifth of revenue inside a design-led studio, and that ratio matters. It means the strategist here is a core creative voice shaping brand worlds, not a service layer bolted onto the output.

The Role

You lead strategy across brand, design and innovation, building the strategic foundations and architectures that translate research into creative direction. You’ll own the work that makes up roughly 20% of agency revenue: innovation, white space identification, territory building and client roadmapping.

A large part of this role is live. You’ll moderate client and internal workshops, command the pitch room, read it, and pivot in the moment – telling an emotionally engaging story rather than presenting a framework. That skill sits at the centre of the brief.

You’ll also mentor an associate strategy director, and help shape how the practice grows. You report to the CEO and join a close-knit senior leadership team of seven. The agency is rebuilding after restructuring, and you’re joining to shape the next phase, with real visibility and influence.

The Package

$225,000 – $250,000

Hybrid working

Healthcare coverage

The Person

You’re a Head of Strategy or Senior Strategy Director from a brand design or branding consultancy – the kind doing drinks, CPG and packaging.

You think as a generalist across brand, design and innovation, moderate qualitative research with confidence, and are culturally fluent, particularly around Gen Z. Above all, you’re a commanding live presenter and a human, accessible storyteller – not a salesperson, and not framework-rigid.