Head of Social

Novig; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Health premiums covered

401(k) with company match

HSA contribution

Job summary

Novig is seeking a Head of Social to own how the brand sounds and appears across social platforms in the U.S. The role spans content, editorial, and community, and focuses on real-time, high-velocity posting with a creator-first mindset.

You will set voice, build a content engine, and guide a team to ship posts that feel unmistakably Novig. You will lead strategy across Instagram, TikTok, X, YouTube, Meta, Reddit, and Discord, and collaborate with design, partnerships, and editors to sustain a

Responsibilities

• Own Novig's social content strategy across Instagram, TikTok, X, YouTube, Meta, Reddit, and Discord, setting editorial direction and content pillars.
• Be the nucleus of the brand on the front lines, ensuring the voice and standard feel like Novig.
• Manage and develop the team of internal social journalists, producers, and contributors, setting priorities and giving feedback.
• Run a consistent editorial cadence, planning sessions, series mapping, and format ideation.
• Analyze performance and translate insights into clear scale or cut decisions.
• Jump into execution for live events, breaking news, or same-day trends.
• Collaborate with Design to extend the Novig design system across channels.
• Work with Partnerships to involve creators and teams in content.
• Own and evolve the social tech stack, data feeds, alerts, and workflows.
• Turn wins into repeatable playbooks to drive growth from systems.
• Help architect original programming and franchises with a distinct point of view.

Job description

Head of Social

$150k – $180k meaningful equity

About Novig

Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.

We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

About the Role

Novig is building the leading sports prediction market in America — and we're doing it by creating digital content that dominates the feeds of sports fans.

We're looking for a Head of Social to own how Novig sounds, looks, and shows up everywhere people already are – social feeds, FYP, comments, DMs. This role spans content, editorial, and community, and it's the difference between a brand people scroll past and one they screenshot.

You'll set the voice, build the content engine, and know instantly which cultural moment or trend is worth jumping on and which isn't worth the caption. That means shipping hourly, not daily — building a team and a system that can react in real-time while still compounding into something that looks and feels unmistakably Novig.

This isn't a “calendar‑and‑approvals” role. It's for someone who can write the post, brief the edit, and ship it themselves before handing it off, if required - someone who thinks like a creator first and a manager second.

Who you are and what you will do

• Own Novig's social content strategy across Instagram, TikTok, X, YouTube, Meta, Reddit, and Discord, setting the editorial direction and the content pillars the team builds against


• Be the nucleus of the brand on the front lines. You hold the voice, the taste, and the standard, and you make sure everything that goes out feels like Novig and nothing else


• Manage and develop the team of internal social sports journalists, producers, and contributors. Set priorities, give real feedback, raise the bar on what ships


• Run a consistent editorial cadence, planning sessions, series mapping, format ideation, so the team always knows what is next and why


• Read performance across platforms and formats and turn it into clear calls on what to scale and what to cut


• Jump into execution when the moment demands it. Live events, breaking news, a trend that needs a same day turn


• Build with Design and Creative to extend the Novig design system across every brand channel


• Work with Partnerships to bring creators, affiliates, pro teams, and collaborators into the content itself, not just the caption


• Own and evolve the social tech stack, data feeds, alerts, automations, workflows, so the team stays fast and the work lands in front of the right people


• Turn wins into repeatable playbooks so growth comes from systems


• Help architect original programming, series and franchises with a real point of view, that make Novig a name in sports and internet culture instead of a brand posting inside it

Why work here, in the words of the people who do

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”

“I'm having the most fun I've had in my entire career.”

Not for everyone

• Our work is tied to live sports - that means potential nights, weekends, and pressure included.


• If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

Compensation & benefits

• $150k – $180k base, benchmarked at top-tier tech companies


• Meaningful equity for every employee, regardless of role

• 100% health premiums covered


• 99% dental & vision covered


• 401(k) with 4% company match


• HSA + $1,080 annual company contribution


• $50/monthly company contribution to employee transit


• $27/day lunch stipend when working from our NYC office


• $35/day dinner stipend when working from the NYC office after 6:30pm

Homebase

Union Square, NYC