Lead Brand Designer

Novig

New York (NY)

On-site

USD 160,000 - 200,000

Full time

14 days+

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Benefits offered by this job

Meaningful equity

100% health premiums covered

Dental & vision coverage

401(k) with 4% company match

HSA + $1,080 company contribution

Transit stipend $50/month

Lunch stipend $27/day (NYC office)

Dinner stipend $35/day (NYC office)

Job summary

Novig is seeking a Lead Brand Designer to shape the visual identity as the company scales within its high-output, creative team. You will own design concepts from art direction through execution across brand, campaigns, and marketing work.

This role requires a strong portfolio, taste, and the ability to work with product and leadership to drive strategic design decisions. NYC office-based role with meaningful equity and competitive compensation.

Qualifications

6-8 years of design experience at top brands, studios, or agencies.
World-class portfolio showcasing eye and craft.
Impeccable taste and autonomy.
Obsession with craft across projects of all sizes.
Experience across print and digital; product design a plus.
Fluency in Figma and Adobe Creative Suite; motion design a plus.

Responsibilities

Solidify Novig's brand identity and evolve it as we scale.
Own design concepts from art direction through execution across brand, campaign, and marketing work.
Act as a strategic design lead, partnering with product, marketing, and leadership.
Identify opportunities to elevate design and pitch them and execute.
Partner with product design to create icons, illustrations, assets and branded moments in the app.
Direct contract designers on overflow work.

Skills

Brand design

Art direction

Strategic design

Autonomy

Craft obsession

Cross-functional collaboration

Tools

Figma

Adobe Creative Suite

Motion design

Job description

Lead Brand Designer

$160k – $200k • meaningful equity

About Novig

Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.

We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

About the Role

We’re looking for a Senior Brand Designer to join our small, high-output creative team and help shape how Novig shows up in the world.

This is a hands-on IC role with real creative freedom — you’ll work directly with the Head of Creative across brand and product systems, campaign assets, and culture-moving work. This is a rare opportunity to help define a brand still young enough that your fingerprints will be on everything.

What you will do

Help solidify Novig's brand identity and evolve it as we scale. Then be its keeper.
Own design concepts with real autonomy, from art direction through execution, across brand, campaign, and marketing work.
Act as a strategic design lead. Partner directly with peers in product, marketing, and leadership.
Look for places Novig's design can level up. If you spot an opportunity worth chasing, pitch it and go make it.
Partner with product design to create graphics (icons, illustrations, promotional assets) and branded moments within the app.
Direct contract designers on overflow work.

What you bring

6-8 years of design experience at top brands, studios, or agencies.
A world- class portfolio that showcases your eye and your craft.
Impeccable taste. Probably the single most important thing.
The confidence to operate with real autonomy.

An obsession with craft that doesn’t discriminate by project size. The smallest deliverable gets the same care as the biggest campaign.

Range across print and digital. Familiarity with product design is a big plus.
Comfort wearing a lot of hats: art director, strategist, designer. Whatever the job needs.
A finger on the pulse of art, culture, and design.
Comfort with ambiguity. Startup pace means sometimes building the plane as we fly it.
Fluency in Figma and Adobe Creative Suite; motion design experience is a strong plus.

Nice to have

Experience directing contract or freelance designers.
Experience building or evolving a brand identity from the ground up, ideally at a startup or in-house team.
Interest or experience in sports, betting, prediction markets, or other stigmatized/regulated categories.

Why work here, in the words of the people who do

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”

“I'm having the most fun I've had in my entire career.”

Not for everyone

Our work is tied to live sports - that means potential nights, weekends, and pressure included.
If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

Compensation & benefits