Head of Shorts Testing & Optimization (Remote)

Dhar Mann Studios; Burbank (CA); Remote; USD 120,000 - 180,000; Full time

Job summary

Changing Lives Productions, the in-house video unit of Dhar Mann Studios, seeks a Head of Testing to optimize short-form videos for Instagram, Facebook, TikTok, and YouTube. You will own the testing process from hypothesis to final publishing, creating multiple test variants and guiding data-driven editorial decisions.

You will manage a Testing Assistant, develop KPIs, and ensure fast iteration cycles that maximize hook rate and retention across platforms.

Qualifications

• 3+ years of experience analyzing social media content performance.
• Deep working knowledge of Instagram, Facebook, TikTok and YouTube metrics, with focus on hook rate and retention.
• Proven ability to translate retention data into specific creative/editorial recommendations.
• Hands-on short-form editing experience; ability to create alternative hooks, endings, pacing variations.
• Strong understanding of viral storytelling, audience behavior and opening-image selection.

Responsibilities

• Own testing of each short after post-production and guide it through testing, iteration, and final optimization.
• Create four to five strategically different versions per short (hooks, openings, pacing, endings).
• Manage testing assistant to set up Instagram Trial Reels and Facebook A/B tests and run follow-up tests.
• Review hook rate, retention charts, drop-offs, completion, engagement to diagnose viewer interest points.
• Recommend and execute edit changes based on data, including requesting new voiceover when needed.
• Create reporting systems that track every version, hypothesis, result, and final publishing recommendation.

Skills

Social media analytics

A/B testing

Video editing (short-form)

Data-driven storytelling

Project management

Job description

Changing Lives Productions, the in-house video unit of Dhar Mann Studios, seeks a Head of Testing to optimize short-form videos for Instagram, Facebook, TikTok, and YouTube. You will own the testing process from hypothesis to final publishing, creating multiple test variants and guiding data-driven editorial decisions.

You will manage a Testing Assistant, develop KPIs, and ensure fast iteration cycles that maximize hook rate and retention across platforms.