Head of Search Capability & Craft Excellence

Omnicom Media; Miami (FL); On-site; USD 115,000 - 130,000; Full time

Job summary

Omnicom Media in the United States is seeking a senior consultant to translate platform capabilities into practical guidance and standards for search strategies across diverse campaigns. You will build and maintain playbooks, POVs, and capability frameworks to improve quality and consistency across platforms and verticals.

The role focuses on innovation, pilot programs, training, and knowledge sharing, including case studies and client-ready proofs.

Qualifications

• Minimum 6+ years of paid-search, strategy or digital capability experience; agency or enterprise background preferred.
• Ability to produce POVs, playbooks and clear recommendations for clients and internal teams.
• Demonstrated leadership of complex cross-functional programs from brief through launch and optimization.

Responsibilities

• Translate platform capabilities and market developments into practical guidance.
• Develop and maintain search playbooks, POVs, execution standards and capability frameworks.
• Lead channel-specific innovation from ideation through requirements, testing and rollout.
• Identify accounts for alpha/beta pilots, coordinate participation and track adoption.
• Shape guidance across AI-enabled search environments and discoverability strategies.
• Maintain onboarding content, certification pathways and practitioner training.
• Lead search community meetings and curate materials for broad accessibility.
• Source and organize case studies to support client growth and leadership communications.
• Contribute to pitches, RFIs and strategic client requests with capability definition and evidence.

Skills

Paid-search strategy

Google Ads

Microsoft Advertising

SA360

Cross-functional leadership

POVs & playbooks

Tools

Google Ads

Microsoft Advertising

SA360

Analytics platforms

Job description

Omnicom Media in the United States is seeking a senior consultant to translate platform capabilities into practical guidance and standards for search strategies across diverse campaigns. You will build and maintain playbooks, POVs, and capability frameworks to improve quality and consistency across platforms and verticals.

The role focuses on innovation, pilot programs, training, and knowledge sharing, including case studies and client-ready proofs.