Head of Sales Excellence & AI Coaching

Guitar Center Inc.; Kansas City (MO); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K with company match

Mental health support

Paid time off

Employee discount

Tuition reimbursement

Job summary

Guitar Center seeks a Senior Manager of Sales Excellence to transform the CSC into a world-class sales organization by designing, testing, and scaling AI-based coaching platforms and programs. You will own coaching solutions, develop the Sales Excellence Academy, and partner with Marketing, IT, and Product to drive revenue growth.

The role requires 10+ years in sales leadership or related development, strong analytics, and the ability to translate company strategies into actionable sales

Qualifications

• 10+ years of experience in sales leadership or a similar role in a high-growth environment.
• Proven expertise designing and delivering sales skill-building content to large teams.
• Strong strategic thinking and analytical skills with ability to turn insights into action.
• Experience acting as a bridge between marketing, training and tech partners.
• Proficiency with AI tools, data analysis platforms, and CRM software is a plus.
• Excellent communication and organizational skills.

Responsibilities

• Own and optimize AI-based coaching solutions and platforms.
• Design, launch, and evolve the Sales Excellence Academy curriculum and materials.
• Develop engaging content such as playbooks, presentations, workshops, and training materials.
• Collaborate with Training, Marketing, IT, Operations and Product teams to align on the customer journey.
• Perform other duties and special projects as assigned.

Skills

Sales leadership

Training development

Strategic thinking

Analytical skills

Cross-functional collaboration

AI tools proficiency

CRM software experience

Communication skills

Tools

CRM software

AI analytics platforms

Data analysis platforms

Job description

Senior Manager of Sales Excellence (COE) is responsible for transforming the CSC into a world-class sales organization by designing, testing, and scaling the strategies, behaviors, technologies, and operating models that drive measurable revenue growth. It will lead all coaching and sales skill development efforts for the CSC. This role is the business owner for the AI based coaching platform and is responsible for leveraging data-driven insights to build programs to enhance sales skills that deliver increased sales results. This position is a key strategic thinker and voice within the CSC leadership team.

This role serves as the organization's internal sales innovation engine, leading the CSC Sales Center of Excellence while developing the next generation of elite sales professionals through a highly selective Sales Excellence Academy. High-performing Gear Advisors will be identified through rigorous performance criteria and enrolled in a structured 6–8 month development program focused on advanced selling techniques, customer psychology, product expertise, technology adoption, and leadership behaviors. Upon graduation, participants will return to their home teams as embedded sales champions who elevate performance across the broader organization.

KEY RESPONSIBILITES

Own and Optimize AI-Based Coaching Solutions

• Develop coaching program strategies and lead execution plans.
• Leverage AI analytics to identify trends and opportunities for improvement in customer experience and business operations.
• Leverage AI analytics to provide Sales leadership with insights into team- and agent-level performance gaps and opportunities.
• Monitor the effectiveness of coaching platforms and refine strategies to maximize impact.
• Create and maintain reporting dashboards for the leadership team that measure program success.

Coaching and Sales Skill Development

• Design, launch, and continuously evolve the Sales Excellence Academy, including participant selection, curriculum development, coaching methodology, certification standards, graduation criteria, and reintegration into operational teams.
• Develop engaging, actionable content to support the sales team’s efforts, including playbooks, presentations, workshops, and training materials.
• Develop and deliver coaching mastery programs.
• Partner with training teams to enhance onboarding and training content specific to sales skills.

CSC Strategic Leadership

• Collaborate with the senior CSC leadership team to influence strategic decisions.
• Partner with the Sales Enablement Leader and work closely with Digital Marketing, Operations, Retail, and Product teams to ensure alignment and collaboration across the customer journey.
• Develop relationships and execution plans with key strategic partners, including Learning and Development, IT, and key vendors.
• Translate company strategies into actionable sales behaviors.

Additional Responsibilities

Perform other duties and special projects as assigned

Requirements

Requirements:

• 10+ years of experience in sales leadership, training development, or a similar role in a high-growth environment, ideally in the music industry or a closely related field.
• Proven expertise in a high performing sales environment, with experience designing and delivering sales skill building content to large teams
• Strong strategic thinking and analytical skills, with a demonstrated ability to turn insights into action.
• Experience acting as a bridge between multiple business functions, including marketing, training and tech partners.
• Proficiency with AI tools, data analysis platforms, and CRM software is a plus.
• Excellent communication and organizational skills, with a passion for building cohesive,high-performing teams.
• 10+ years of experience in sales leadership, training development, or a similar role in a high-growth environment, ideally in the music industry or a closely related field.
• Proven expertise in a high performing sales environment, with experience designing and delivering sales skill building content to large teams
• Strong strategic thinking and analytical skills, with a demonstrated ability to turn insights into action.
• Experience acting as a bridge between multiple business functions, including marketing, training and tech partners.
• Proficiency with AI tools, data analysis platforms, and CRM software is a plus.
• Excellent communication and organizational skills, with a passion for building cohesive,high-performing teams.

Why Guitar Center? Here's just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave--take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Lovethisgigandwanttoapply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to [e-mail] .

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