Head of Revenue and eCommerce

Virgin Hotels; Miami (FL); On-site; USD 190,000 - 270,000; Full time

Job summary

Virgin Hotels Miami is seeking a Head of Revenue and eCommerce to drive pricing, distribution, and channel mix across the portfolio. You will oversee revenue systems, lead data-driven strategies, and coordinate with Sales, Marketing and Loyalty to maximize RevPAR and TrevPAR while maintaining brand standards.

You will manage international and domestic provider relationships, guide teams, and communicate complex analytics to stakeholders.

Qualifications

• Minimum 10 years of senior commercial strategy leadership experience.
• Bachelor’s degree in Marketing, Revenue Management, Analytics or related field preferred.
• Willingness to travel domestically and internationally up to 35%.

Responsibilities

• Strategize, plan, and direct revenue cycle activities to support the hotel mission and goals.
• Develop and execute rate and distribution strategies aligned with brand strategy.
• Lead data analytics initiatives and implement AI tools to improve revenue performance.
• Oversee relationships with third party providers (OTAs, wholesalers) and optimize global/local strategies.
• Coordinate with Sales, Marketing and Loyalty to maximize revenue growth and brand awareness.

Skills

Business development

Communication

BI tools

Data analytics

Leadership

Organizational skills

Team player

Education

Bachelor’s degree in Marketing/Analytics

Tools

BI tools

Job description

Who We Are

We love what we do and what we do is important! We believe that everyone should leave feeling better – this means not just our guests, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole hotel. No one is more important than anyone else, and unless we are in it together, we can’t create that special experience for our guest.

Your Mission

Should you choose to accept it…

The Head of Revenue and eCommerce is responsible for developing and executing hotel revenue generation strategies, to include pricing, market share, channel mix and distribution.

The Head of Revenue and eCommerce will oversee all property revenue systems and programs to ensure established revenue goals are achieved. This role must harmonize the culture, mission, values and quality standards to ensure maximum potential is achieved.

The Head of Revenue and eCommerce is also responsible for fostering an exceptional climate of professional and personable service that ensures the long-term satisfaction of employees, guests, owners, investors, and other partners. You will also be required to communicate, coordinate, assist in resolving money issues and work well with other teammates, departments, managers and guests. Most of all, we want you to have FUN since you play a huge role in creating that memorable guest experience towards your teammates, customers (external and internal), vendors, etc.!

The Nitty-Gritty

What exactly you will be doing…

Responsibilities

• Strategize, plan, and direct operational activities of the revenue cycle in support of the mission, goals, and objectives for Virgin Hotels.
• Develop and execute comprehensive rate and distribution strategies in alignment with brand strategy. Monitor execution and report on results.
• Develop efficiencies across the commercial team through data management, AI tools and technical solutions.
• Develop lead generation and sales performance techniques through superior application of data and analytics.
• Oversee weekly revenue performance and strategy reviews through regular involvement with hotel commercial teams. Guide sales teams with pricing and prioritizing leads that maximize RevPAR and TrevPAR through the management of room inventories, market mix, pricing strategies, closure tools, banquet and events spaces as appropriate.
• Lead the property revenue optimization strategies through coordinating scheduled strategy meetings, and ongoing collaborative conversation.
• Analyze and review monthly and weekly reports results and understanding gains or losses of RevPAR/TrevPAR and applying this knowledge to impact and predict future results for the brand.
• Oversee and Manage relationships with Third Party Providers (OTA's, Wholesalers, etc.) while establishing global and local strategies to maximize revenue and minimize cost.
• Conduct performance reviews with field revenue management team members.
• Coordinate on-going research of hospitality industry to detect market trends and related information for development of new strategies.
• Generate incremental revenue and brand awareness through the creation and implementation of brand relevant promotions.
• Identify, create and upscale best practices across the portfolio.
• Monitor competitive set activities (pricing, promotions, etc) to properly adjust Virgin revenue and eCommerce strategies.
• Develop and implement training programs for commercial leaders.
• Execute efficient budget and business planning process across the Virgin portfolio.
• Collaborate with the loyalty department optimize program effectiveness.
• Synergize with Sales and Marketing teams at the brand and hotel portfolio to optimize strategy. Insure correct pricing and revenue management strategies are in place to maximize revenue growth.
• Identify best in class Revenue Management, Property Management, and Central Reservation Management systems and integrations. Work with information technology team to Identify best in class systems and recommend changes.
• Must possess superb communication and listening skills, excellent speaking, reading and writing.
• Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
• Perform complex quantitative calculations or reasoning using algebra, geometry, statistics, or abstract symbols.
• Use logic to define problem, collect information, establish facts, draw valid conclusions, interpret information and deal with abstract variables for unique or unfamiliar situations.

What qualities are we looking for?

• Business Development DNA and commercial-minded.
• Excellent verbal and written communicator.
• Knowledge of data structures, systems and BI tools related to marketing, distribution and revenue data management.
• Strong leadership skills with experience in developing high-performing, engaged teams with a keen focus on leadership development, accountability and execution.
• Well-organized and detail-oriented, with a high sense of accountability and integrity.
• A team player that is able to grow and maintain a positive culture that reflects the overall values of the organization.

Background Must-have

• Current, legal and unrestricted ability to work in the United States.
• At minimum of 10 years of senior-level experience in leading commercial strategies with direct oversight of a portfolio of 10+ properties with direct reports
• Expert knowledge of distribution systems, analytics, including data analysis
• Bachelor’s Degree in Marketing, Revenue Management Strategy, Applied Mathematics, Big-Data Analytics or related field is preferred
• Must be able to travel domestically and internationally, up to 35%