Head of Programmatic Advertising Sales

JustWatch; New York (NY); Hybrid; USD 180,000 - 280,000; Full time

Job summary

JustWatch is seeking a seasoned Head of Programmatic Advertising Sales (US) to build and lead JWTV's programmatic revenue. You will own strategy, win major advertisers, and manage relationships with buying teams and DSPs, scaling repeat business and cross‑category opportunities.

You will position JustWatch TV as a premier CTV platform for brands beyond entertainment, leading a growing, global ad sales function while delivering ambitious revenue goals across the US market.

Qualifications

• Extensive experience in programmatic advertising sales within digital video/CTV.
• Proven track record of growing programmatic revenue and closing major deals.
• Strong network with agency programmatic teams, DSPs and brand advertisers.

Responsibilities

• Define and execute JWTV's programmatic sales strategy, personally winning major advertisers and driving revenue across CTV inventory.
• Build strategic relationships with agency programmatic buying teams, trading desks, DSPs and brand advertisers to secure significant ad spend.
• Lead negotiations for major programmatic agreements, focusing on growth outside entertainment segments.
• Own revenue goals, forecasting and performance as the business scales.

Skills

Programmatic advertising sales

CTV monetisation

Negotiation

Strategic relationships

Leadership

Revenue growth

Cross-functional collaboration

Tools

DSPs

Private marketplaces

Ad exchanges

Job description

Head of Programmatic Advertising Sales, US

Team: Partnerships

Location: Los Angeles, CA, New York City, NY

Commitment: Full-time

Workplace Type: hybrid

About JustWatch

We are the JustWatch Group. We love movies and TV shows and connect audiences with their favourite content across three divisions: JustWatch The Streaming Guide, JustWatch Media and our own streaming service, JustWatch TV.

JustWatch is the world’s largest global streaming guide, with 50 million monthly active users, helping millions of people discover what to watch and where to watch movies, TV shows and sports across their favourite theatrical exhibitors and streaming services. With JustWatch TV (JWTV), we're building our own ad-supported streaming offering, creating new opportunities for brands to connect with highly engaged streaming audiences. We're looking for ambitious commercial talent to help us build this business.

The Role

We are looking for a Head of Programmatic Advertising Sales (US) to build and lead the programmatic advertising sales business for JustWatch TV in the US.

You'll own our programmatic sales strategy while personally winning advertisers, developing relationships with buying teams and DSP partners, and securing significant campaign investment. Unlike our Agency Partnerships team, which focuses on broader agency investment agreements, your priority will be converting advertising demand into programmatic revenue and scaling repeat business.

This is a hands-on commercial leadership role for someone who can establish JWTV as a competitive CTV advertising platform for brands outside the entertainment industry and build a scalable programmatic sales business.

What You Will Do

• Define and execute JWTV's programmatic sales strategy, personally winning major advertisers and driving revenue across CTV inventory.

• Build strategic relationships with agency programmatic buying teams, trading desks, DSPs and brand advertisers to secure significant advertising spend.

• Lead negotiations for major programmatic guaranteed, private marketplace and other programmatic trading agreements, with a focus on non-entertainment brands.

• Own programmatic sales revenue goals, forecasting and commercial performance, while developing the sales function as the business grows.

What We're Looking For

• Extensive experience in programmatic advertising sales, digital video or CTV, with a strong track record of delivering significant revenue growth.

• An established network of senior relationships across agency programmatic buying teams, DSPs and major brand advertisers.

• Deep expertise in CTV monetisation, programmatic guaranteed, private marketplaces and the wider programmatic advertising ecosystem.

• Strong commercial leadership, negotiation skills and an entrepreneurial mindset, with the ability to build a business while remaining directly involved in winning major deals.

Why Join JustWatch?

You’ll have the opportunity to help build a new arm of our advertising business within an established global streaming technology company. You’ll work with an entrepreneurial, international team, take real ownership of commercial growth and help shape how brands advertise on JustWatch TV.

Media is important to us, and we are always happy to hear from people who enjoy film! If we caught your attention and you're eager to delve into our perspectives and thought processes, we recommend immersing yourself in our blog post, which elaborates on these subjects:

• A company culture that really works
• Audience as a Service
• JustWatch Media
• Or visit our blog here: https://www.justwatch.com/blog
• If you were paying attention, get ahead of all applicants by listing two things you took away from the links above.

Research shows women apply when meeting 100% qualifications, men at 60%. JustWatch welcomes all candidates, especially women and marginalized groups.