Head of Product: Measurement & Insights

Expedia Group; San Francisco (CA); On-site; USD 210,000 - 350,000; Full time

Job summary

Expedia Group Advertising (EGA) seeks a Director of Product Management for Measurement and Insights to lead strategy, attribution, and insights across multiple ad formats. You will manage a team of five PMs, align cross-functional stakeholders, and evolve the incrementality framework with tests and AI-informed insights.

You will collaborate with analytics, data science, privacy, and business teams to deliver trusted, explainable answers and revenue-driving recommendations.

Qualifications

• 10+ years of product management experience with a Masters degree or 12+ with a bachelor's degree.
• Owning a product area end-to-end in a high-growth or marketplace business; or equivalent experience.
• 5+ years of experience managing and developing a team of product managers.
• Deep understanding of attribution methodologies, experimentation, and incrementality.
• Familiarity with data platforms, clean rooms, and privacy considerations.
• A track record of aligning many stakeholders, including engineering, data science, legal, and commercial teams, around a single roadmap.
• Excellent written and verbal communication skills, with experience presenting to senior leadership.

Responsibilities

• Own the strategy and roadmap for EGA's measurement and insights portfolio, making credible, independently verifiable measurement a core reason advertisers choose and stay with EG.
• Lead, coach, and grow a team of five product managers, setting priorities and clearing the way for their execution.
• Drive unified, deduplicated attribution, reporting, and insights across Sponsored Listings, Accelerator, and Display.
• Enhance and mature EGA’s incrementality framework with randomized tests and modeled approaches.
• Lead advertiser coaching and optimization, turning performance data into benchmarks and next best actions.
• Define the strategy for agentic analytics, enabling natural language questions and explainable insights.
• Expand clean-room and partner connectivity so advertisers can combine EG data with their own data.
• Build the roadmap toward industry accreditation and improved documentation.
• Develop traveler, segment, and market insights offerings that monetize first-party travel intent data.
• Partner with analytics, machine learning, data engineering, privacy and legal, product marketing, and commercial teams to align roadmaps.

Skills

Product management

Team leadership

Attribution methodologies

Data privacy

Stakeholder alignment

Communication

Education

Masters degree

Bachelor's degree

Job description

Expedia Group Advertising (EGA) seeks a Director of Product Management for Measurement and Insights to lead strategy, attribution, and insights across multiple ad formats. You will manage a team of five PMs, align cross-functional stakeholders, and evolve the incrementality framework with tests and AI-informed insights.

You will collaborate with analytics, data science, privacy, and business teams to deliver trusted, explainable answers and revenue-driving recommendations.