Director of Measurement & Insights for Advertising

Expedia; Washington; On-site; USD 180,000 - 240,000; Full time

Job summary

Expedia Group Advertising (EGA) seeks a Director of Product Management to lead measurement and insights, owning how advertiser performance is measured and explained across platforms. You will coach five PMs and drive unified attribution across Sponsored Listings, Accelerator, and Display, turning data into actionable guidance for advertisers.

Join a high-impact team that partners with analytics, privacy, and product marketing to expand first‑party data usage, establish standards, and push toward

Qualifications

• 10+ years of product management experience with a master’s degree or 12+ with a bachelor’s degree owning a product area end-to-end in a high-growth or marketplace business.
• 5+ years of experience managing and developing a team of product managers.
• Deep understanding of attribution methodologies, experimentation, and incrementality with practical balance.
• Familiarity with data platforms, clean rooms, and privacy considerations such as consent and data-governance constraints.
• Ability to align many stakeholders across engineering, data science, legal, and commercial teams around a single roadmap.
• Excellent written and verbal communication skills, with experience presenting to senior leadership.

Responsibilities

• Own the strategy and roadmap for EGA's measurement and insights portfolio, making credible, independently verifiable measurement a core reason advertisers choose and stay with EG.
• Lead, coach, and grow a team of five product managers, setting priorities and clearing the way for their execution.
• Drive unified, deduplicated attribution, reporting, and insights across multiple ad channels using traveler intent signals to explain the path to conversion.
• Enhance and mature incrementality framework with randomized controlled tests, conversion-lift studies, and modeled approaches when experiments aren’t feasible.
• Lead advertiser coaching and optimization, turning performance data into benchmarks, recommendations, and next best actions.
• Define the strategy for agentic analytics, enabling advertisers and internal teams to ask questions in natural language and get trustworthy, explainable answers and automated insights.
• Expand clean-room and partner connectivity so advertisers can combine EG data with their own data and measurement tools in a privacy-safe way.
• Build the roadmap toward industry accreditation, strengthening methodology and documentation.
• Develop traveler, segment, and market insights offerings that turn EG's first-party travel intent data into value for advertisers.
• Partner with analytics, ML, data engineering, privacy and legal, product marketing, and commercial teams to align one roadmap and ensure new features launch with defined success metrics.

Skills

Product management

Team leadership

Attribution & experimentation

Data platforms familiarity

Cross-functional alignment

Executive communication

Education

Master's degree

Bachelor's degree

Tools

Data platforms

Clean rooms

Job description

Expedia Group Advertising (EGA) seeks a Director of Product Management to lead measurement and insights, owning how advertiser performance is measured and explained across platforms. You will coach five PMs and drive unified attribution across Sponsored Listings, Accelerator, and Display, turning data into actionable guidance for advertisers.

Join a high-impact team that partners with analytics, privacy, and product marketing to expand first‑party data usage, establish standards, and push toward