Director, Measurement & Insights—Advertising Growth

Expedia Group; Chicago (IL); On-site; USD 208,000 - 292,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

Wellness/travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Director of Product Management for Measurement and Insights to lead the strategy and execution across advertiser measurement and attribution. You will manage a team of PMs, drive unified reporting, and shape how traveler intent data informs advertiser decisions across multiple channels.

You will partner with analytics, ML, data engineering, privacy, and commercial teams to define success metrics, deliver new features, and grow advertiser value in a privacy-conscious

Qualifications

• 10+ years of product management experience with a Masters degree or 12+ with a bachelor's degree owning a product area end-to-end in a high-growth or marketplace business; or equivalent professional experience.
• 5+ years of experience managing and developing a team of product managers.
• Deep understanding of attribution methodologies, experimentation, and incrementality, with the judgment to balance rigor against what is practical for advertisers.
• Familiarity with data platforms, clean rooms, and privacy considerations such as consent and data-governance constraints.
• A track record of aligning many stakeholders, including engineering, data science, legal, and commercial teams, around a single roadmap.
• Excellent written and verbal communication skills, with experience presenting to senior leadership.

Responsibilities

• Own the strategy and roadmap for EGA's measurement and insights portfolio, making credible, independently verifiable measurement a core reason advertisers choose and stay with EG.
• Lead, coach, and grow a team of five product managers, setting priorities and clearing the way for their execution.
• Drive unified, deduplicated attribution, reporting, and insights across Sponsored Listings, Accelerator, Disply and other advertising channels, using richer traveler intent signals to explain the path to conversion.
• Enhance and mature EGA’s incrementality framework, building on established randomized controlled tests, conversion-lift studies, and modeled approaches where controlled experiments are not feasible.
• Lead advertiser coaching and optimization, turning performance data into benchmarks, recommendations, and next best actions that help advertisers improve campaigns and grow spend with a single click.
• Define the strategy for agentic analytics, enabling advertisers and internal teams to ask questions in natural language and get trustworthy, explainable answers and automated insights.
• Expand clean-room and partner connectivity so advertisers can combine EG data with their own first-party data and measurement tools in a privacy-safe way.
• Build the roadmap toward industry accreditation, strengthening methodology and documentation.
• Develop traveler, segment, and market insights offerings that turn EG's first-party travel intent data into value for advertisers.
• Partner with analytics, machine learning, data engineering, privacy and legal, product marketing, and commercial teams to align one roadmap, ensure new features launch with defined success metrics and reporting, and translate measurement improvements into advertiser growth.
• Represent the pillar in cross-functional planning, roadmap reviews, and executive updates, translating technical tradeoffs into clear business impact.

Skills

Product management

Team leadership

Measurement & attribution

Cross-functional collaboration

Data privacy considerations

Education

Masters degree

Bachelor's degree

Tools

SQL

Experimentation platforms

AI/ML concepts

Job description

Expedia Group is seeking a Director of Product Management for Measurement and Insights to lead the strategy and execution across advertiser measurement and attribution. You will manage a team of PMs, drive unified reporting, and shape how traveler intent data informs advertiser decisions across multiple channels.

You will partner with analytics, ML, data engineering, privacy, and commercial teams to define success metrics, deliver new features, and grow advertiser value in a privacy-conscious