Head of Product Marketing - Remote Storytelling & Launches

Remote; San Francisco (CA); Remote; USD 180,000 - 240,000; Full time

Job summary

Ethena is seeking a Head of Product Marketing to bridge our Product and GTM teams. You will own positioning, messaging, packaging, pricing, and launches, translating buyer needs into compelling narratives for sales and customers.

You'll lead demos, webinars, and customer-facing initiatives, collaborating with Product, Sales, and Customer Marketing to drive growth in a remote-first environment.

Qualifications

• Excellent verbal and written communication tailored to business buyers.
• Experience marketing B2B SaaS products to non-technical audiences.
• Ability to translate product features into buyer-focused narratives.

Responsibilities

• Own positioning, messaging and packaging strategies for Ethena's product portfolio.
• Own pricing models and packaging in collaboration with leadership.
• Translate buyer needs into compelling go-to-market stories and launch plans.
• Lead demos, webinars, and customer-facing marketing initiatives.
• Synchronize learnings from buyer interactions with Product for roadmap shaping.

Skills

Concise Communicator

Customer-Obsessed

Marketing to Non-Technical Buyers

SaaS Product Marketing

AI-Forward Mindset

High-Velocity Execution

Sense of Humor

Job description

Ethena is seeking a Head of Product Marketing to bridge our Product and GTM teams. You will own positioning, messaging, packaging, pricing, and launches, translating buyer needs into compelling narratives for sales and customers.

You'll lead demos, webinars, and customer-facing initiatives, collaborating with Product, Sales, and Customer Marketing to drive growth in a remote-first environment.