Head of Product Marketing - Americas (US & LATAM)

Tbwa Chiat/Day Inc; San Jose (CA); On-site; USD 180,000 - 264,000; Full time

Job summary

An innovative firm is seeking a Head of Product Marketing for the Americas to lead the narrative and strategy for trading products in the booming crypto market. This pivotal role involves shaping go-to-market strategies, driving community engagement, and ensuring product narratives resonate with users across the US and LATAM. With a focus on building relationships within crypto-native communities and adapting global messaging to local markets, you'll play a vital part in the growth and adoption of decentralized technology. If you have a passion for crypto and a proven track record in product marketing, this is your chance to make a significant impact in a fast-paced environment.

Benefits

Performance Bonus

Long-term Incentives

Full Range of Medical Benefits

Financial Benefits

Qualifications

• 10+ years of product marketing experience, especially in fintech or crypto.
• Strong leadership skills and ability to drive marketing initiatives.

Responsibilities

• Develop and execute a comprehensive product marketing strategy for the Americas.
• Drive growth in community engagement and product adoption across the region.

Skills

Product Marketing

Leadership

Digital Marketing

Community Building

Market Analysis

Financial Markets Knowledge

Communication

Job description

Head of Product Marketing - Americas (US & LATAM)

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

About the Opportunity

Imagine being at the forefront of the future of crypto, enabling individuals to seamlessly enter the crypto economy. As a marketing leader, you'll have the opportunity to craft the narrative, value proposition, and go-to-market strategy for trading products and tools at a world-leading crypto exchange. It's an exciting time to be in the industry, and your work will play a role in driving the growth and adoption of decentralized technology.

About the team:

The Director of Product Marketing for the Americas will play a critical role in shaping OKX’s go-to-market strategy across North and South America, driving community-led expansion and ensuring our CeFi and Web3 product narratives resonate with users in these key regions.

This role requires a deep understanding of the US and LATAM crypto landscapes, strong expertise in regional growth marketing, and the ability to work closely with local General Managers (GMs), product teams, and global marketing stakeholders. You will act as the voice of the customer in the region—both externally, to create awareness and adoption, and internally, to inform product and marketing strategies based on local market insights.

What You’ll Be Doing

1. Develop frameworks and execute a comprehensive product marketing strategy for the Americas (US & LATAM), aligning with OKX’s global vision while adapting to regional market dynamics, regulatory requirements, and user needs across CeFi and Web3 trading products.
2. Drive growth in community engagement and product adoption by fostering relationships with crypto-native communities, influencers, and industry stakeholders across the region.
3. Coordinate and expand global community programs in the Americas, including hosting events, meetups, and hackathons that bring together high-value crypto-native users, developers, and thought leaders.
4. Establish a strong brand presence across crypto industry events, media, and social platforms in the US and LATAM, amplifying OKX’s visibility and market position.
5. Work closely with local General Managers (GMs) and market teams to adapt global product messaging to regional nuances, ensuring clarity and relevance across different markets.
6. Develop region-specific narratives that align with user needs, trading behaviors, and market trends while reinforcing OKX’s leadership in CeFi, Web3, and trading products.
7. Act as the voice of the US and LATAM customer, gathering and analyzing market insights to inform both product development and marketing strategies.
8. Establish a structured feedback loop between American users and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed.

What We Look For In You

1. At least 10 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry. Direct trading experience in crypto markets is highly desirable.
2. Leadership: Proven leadership experience with the capacity to drive marketing initiatives in a fast-paced, innovative environment.
3. Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
4. Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
5. Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
6. Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience.
7. Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.

OKX Statement:

The salary range for this position is $180,000.00 to $264,000.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.

OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Apply for this job