Head of Product Marketing & Growth

Hewitt; Burlington (VT); Remote; USD 140,000 - 200,000; Full time

Benefits offered by this job

Annual professional development budget

EAP services

Mentorship from executive leadership

Remote work within the United States

Job summary

Hewitt in the US seeks a commercially minded Head of Product Marketing & Growth to own product marketing, e-commerce and customer growth across the Americas.

This hands-on leadership role drives go-to-market, product positioning, and cross-functional collaboration with Sales, NPD and Brand teams to deliver measurable revenue gains.

You will optimize Amazon and retailer channels, build scalable growth programs, and lead a regional marketing plan with clear KPIs and investment.

Qualifications

• Significant experience in product marketing, growth, and e-commerce for consumer goods.
• Track record of measurable revenue growth including acquisition, conversion, and retention.
• Experience building full-funnel e-commerce and digital marketing strategies across retailer platforms.

Responsibilities

• Own product marketing and customer growth strategy for Hewitt’s Americas portfolio.
• Build and execute e-commerce and digital marketing strategies to increase discoverability and repeat purchasing.
• Identify opportunities to optimize Amazon and retailer channels and to develop go-to-market plans.

Skills

Product marketing

Growth strategy

E-commerce

Brand development

NPD collaboration

Data analytics

Retail partnerships

Leadership

Cross-functional teamwork

Budget management

Education

Bachelor's degree in Marketing or Business

Tools

Amazon Platform

Retail media

Google Analytics

CRM systems

Job description

About us

Hewitt is an Australian-founded, global agriculture and food business producing better-for-you protein through organic, grass-fed and high-claims fresh red meat products that support healthier people and communities. With 13 major agricultural properties across some of Australia’s most iconic landscapes and state-of-the-art offices in Brisbane, Australia, and Vermont, USA, our operations span the entire supply chain, from livestock production through to branded products on retail shelves around the world.

With established, market-leading brands, partnerships with major retailers including Coles, Woolworths and Whole Foods Market, and ambitious plans for international expansion, we’re entering an exciting new phase of growth.

To support this growth, we’re transforming our global marketing function, investing in regional leadership, e-commerce capabilities, new product innovation and a major brand evolution.

This is an opportunity to join an established global business while helping shape a marketing function with the ownership, pace and ambition of a scale-up.

Who we are looking for

We’re looking for a commercially minded Head of Product Marketing & Growth to own product marketing, e-commerce and customer growth across our Americas portfolio.

This is a hands-on leadership opportunity for someone who knows how to scale consumer brands, develop compelling product propositions and turn marketing investment into measurable commercial outcomes.

You’ll understand the US consumer landscape and know how to connect brand strategy with customer acquisition, conversion, retention and revenue growth.

We’re particularly interested in marketers who have played a meaningful role in scaling successful consumer businesses, ideally within premium FMCG, food, retail or other high-growth consumer categories.

You’ll bring strong commercial judgement, sophisticated brand standards and the ability to move between strategy and execution. You’re comfortable working with established business stakeholders while bringing the resourcefulness and ownership required to build new growth capabilities.

You have

• Significant experience across product marketing, growth, brand, e-commerce or commercial marketing, ideally within consumer goods, FMCG, food or retail.
• A demonstrated track record of delivering measurable commercial growth, including revenue, customer acquisition, conversion and retention.
• Experience building and executing full-funnel e-commerce and digital marketing strategies across retailer platforms, paid media and owned channels.
• Strong brand development and product positioning capabilities, with experience bringing compelling consumer propositions to market.
• Experience working with NPD, Sales and Commercial teams to identify market opportunities and deliver successful product launches.
• Strong analytical and commercial skills, including evaluating marketing investment, customer behaviour and channel performance.
• Experience leading marketing teams and influencing stakeholders across multiple business functions.
• A hands-on, resourceful approach, with experience scaling businesses or building marketing capabilities.
• A relevant tertiary qualification in Marketing, Business, Commerce or a related discipline.

Experience with Amazon, retail media, major US grocery channels or successful private-equity-backed consumer businesses would be particularly valuable.

You will

• Own the product marketing and customer growth strategy for Hewitt’s Americas portfolio, with accountability for measurable commercial performance.
• Build and execute e-commerce and digital marketing strategies that increase product discoverability, customer acquisition, conversion and repeat purchasing.
• Identify opportunities to strengthen performance across Amazon, retailer e-commerce platforms, owned digital channels and paid media.
• Develop commercially focused product marketing plans for existing ranges, new launches and product innovations.
• Shape premium brand and product positioning, ensuring consistent messaging across packaging, digital channels and retail environments.
• Partner with Sales, Commercial and NPD teams to identify market gaps, develop compelling product propositions and bring new products to market.
• Develop go-to-market strategies and sales enablement materials that support retail distribution and product growth.
• Analyse customer behaviour, sales performance and marketing investment to improve acquisition, retention, share of basket and marketing ROI.
• Lead regional marketing priorities while working closely with shared creative resources, agency partners and global stakeholders.

What success looks like

In the first month, you will develop a detailed understanding of Hewitt’s US product portfolio, customers, retail partnerships and existing commercial performance. You’ll evaluate our current digital and e-commerce presence, identify gaps in the customer journey and begin prioritising opportunities for growth.

In the next few months, you will establish and begin executing a product-led e-commerce and customer growth strategy for the Americas, with clear commercial priorities, measurable KPIs and targeted investment across retail media, digital channels and product marketing.

You’ll identify opportunities to improve our Amazon and retailer e-commerce presence while developing a pipeline of practical initiatives to grow sales and customer engagement.

Within your first year you will have built a measurable, commercially accountable approach to regional marketing that delivers improvements in product sales, customer acquisition, retention and share of shopper basket.

You’ll have strengthened our e-commerce performance, supported successful product launches and established clear evidence of marketing’s contribution to commercial growth.

The team

You’ll initially report to our Fractional Chief Marketing Officer, who is leading the transformation of Hewitt’s global marketing function.

You’ll work alongside the Head of Product Marketing & Growth for Australia and the Head of Communications, with access to shared creative, brand and marketing resources, and dedicated regional NPD support.

You’ll collaborate closely with our US commercial and sales teams, as well as stakeholders across Australia and the broader global business.

The position is open to candidates across the United States, with a preference for locations that support collaboration with our existing US operations. Occasional travel for customer meetings and team planning will be required.

The benefits

• Global Company: Opportunities to work from our head offices in Australia or the USA.
• Sophisticated Operations: With 1,000 staff, best-in-class head offices, processes and systems, our teams have the support and resources to perform effectively.
• Market-Leading Brand Portfolio: High-performing brands in Australia and the USA, driven by Hewitt’s organic production moat, retail presence, brand longevity and product quality. Organic Rancher is the number one performing fresh red meat protein offering across all categories in the USA, while Cleaver’s Organic is number one in its category in Australia.
• Competitive Benefits: Competitive remuneration, an annual professional development budget, free EAP services and mentorship from an experienced executive leadership team.
• Culture of Excellence: A high-performance culture that accelerates careers and enables professionals to achieve their best through generational industry connections, large-scale business operations and high standards across the business.
• Flexible location: Predominantly remote working within the United States, with periodic travel for business collaboration.

We believe that diversity is critical to our success. We will not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.