Head of Product Marketing

Novig; United States; On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Meaningful equity

Health premiums covered

Dental & vision covered

401(k) with company match

HSA + company contribution

Transit stipend

Lunch stipend NYC office

Dinner stipend NYC office

Job summary

Novig is seeking a Head of Product Marketing to own the story behind the brand, set positioning, and lead go-to-market for every release. You will build and brand promotions that attract fans and keep them trading, while leading the Lifecycle Marketing team across email, push, in-app, and SMS.

You will partner with Product, Analytics, and Brand to ensure cohesive launches and clear customer communication, applying data-driven tests and sharp writing to every promotion.

Qualifications

• 5+ years owning product marketing or lifecycle at a high-growth consumer company, ideally in sports betting, fantasy, fintech, or trading.
• Able to explain a prediction market to non-traders.
• Strong storytelling and sharp writing, with benefit-focused language.

Responsibilities

• Own the product narrative, positioning, and messaging for Novig.
• Lead every launch from plan to post-launch read-out and analyze results.
• Design offers and promotions that drive acquisition and engagement.

Skills

Product marketing

Lifecycle marketing

Go-to-market

Messaging

A/B testing

Job description

Head of Product Marketing

$200k — $240k • meaningful equity

About Novig

Novig is building America’s #1 sports prediction market. Our mission is to financialize and democratize sports trading – taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we’re bringing the prediction market built for sports fans nationwide.

We’re backed by some of Silicon Valley’s top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

About the Role

As our Head of Product Marketing, you’ll own the story behind Novig: what we say, who hears it, and why they join. You’ll set positioning for a category most fans are still figuring out. You’ll run go-to-market for every release, building and branding the promotions that bring fans in and keep them trading, and lead our Lifecycle Marketing team. You’ll sit with Product, Analytics, and Brand where launches get decided.

Who you are and what you will do

• You own the product narrative. You set Novig’s positioning and messaging, and you can explain a prediction market to someone who’s never traded one.

• You lead every launch. You take each release from plan to post-launch read-out, and you know what worked and why.

• You build promotions that move numbers. You design offers that drive acquisition and engagement, and you understand the incentive economics underneath them.

• You lead Lifecycle Marketing. You manage the team across email, push, in-app, and SMS, and you make every marketer on it better.

• You test constantly. You run A/B tests across messaging, promotions, and lifecycle. You know when a lift is real, and you act on it.

• You keep everyone on one story. You partner with Product, Analytics, and Brand on every launch. Customer Experience knows every promotion, feature, and incentive before it goes live.

• You have 5+ years owning product marketing or lifecycle at a high-growth consumer company, ideally in sports betting, fantasy, fintech, or trading.

• You know sports fans cold. You’ve also marketed to retail traders or investors.

• You write sharply. You skip the jargon and sell the benefit, not the feature.

Why work here, in the words of the people who do

I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something’s broken, I fix it. If I build something good, it ships.

The people! They’re smart, thoughtful, fun to work with and passionate about their craft.

I’m having the most fun I’ve had in my entire career.

If you want responsibility, trust, and the chance to help build the future of sports prediction markets – take your shot, we’d love to connect.

Not for everyone

• Our work is tied to live sports – that means potential nights, weekends, and pressure included.

• If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

Compensation & benefits

• $200k — $240k base, benchmarked at top-tier tech companies

• Meaningful equity for every employee, regardless of role

• 100% health premiums covered

• 99% dental & vision covered

• 401(k) with 4% company match

• HSA + $1,080 annual company contribution

• $50/monthly company contribution to employee transit

• $27/day lunch stipend when working from our NYC office

• $35/day dinner stipend when working from the NYC office after 6:30pm

Homebase

Union Square, NYC