Head of Product Marketing

Novig; New York (NY); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Meaningful equity for every employee

100% health premiums covered

Dental & vision coverage 99%

401(k) with 4% company match

HSA + $1,080 annual company contrib.

Transit stipend $50/month

Lunch stipend $27/day (NYC office)

Dinner stipend $35/day (NYC office)

Job summary

Novig is building America’s #1 sports prediction market and is seeking a Head of Product Marketing in NYC. You will own the story behind Novig, set positioning for the category, and run go-to-market for every release.

You’ll lead Lifecycle Marketing, oversee email, push, in-app, and SMS, and collaborate with Product, Analytics, and Brand on launches. Expect a fast-paced, high-growth environment with meaningful equity.

Qualifications

• 5+ years owning product marketing or lifecycle at a high-growth consumer company.
• You know sports fans cold and have marketed to retail traders or investors.
• You write sharply, skip jargon, and sell benefits not features.

Responsibilities

• Own the product narrative and positioning for Novig and explain the prediction market to new audiences.
• Lead every launch from plan to post-launch read-out and analyze outcomes.
• Build promotions that drive acquisition and engagement while understanding incentive economics.

Skills

Product marketing

Lifecycle marketing

A/B testing

Go-to-market

Messaging

Sports betting

Job description

Head of Product Marketing

$200k – $240k meaningful equity

About Novig

Novig is building America's #1 sports prediction market. Our mission is to financialize and democratize sports trading - taking a closed system run by casinos and turning it into a fair, efficient, two-sided market where the power sits with users.

With Novig recently becoming a CFTC-designated market — the fastest designation of its kind in US history— we're bringing the prediction market built for sports fans nationwide.

We're backed by some of Silicon Valley's top investors — Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana — who have collectively invested over $100M behind this vision.

About the Role

As our Head of Product Marketing, you’ll own the story behind Novig: what we say, who hears it, and why they join. You’ll set positioning for a category most fans are still figuring out. You’ll run go-to-market for every release, building and branding the promotions that bring fans in and keep them trading, and lead our Lifecycle Marketing team. You’ll sit with Product, Analytics, and Brand where launches get decided.

Who you are and what you will do

• You own the product narrative. You set Novig’s positioning and messaging, and you can explain a prediction market to someone who’s never traded one.

• You lead every launch. You take each release from plan to post-launch read-out, and you know what worked and why.

• You build promotions that move numbers. You design offers that drive acquisition and engagement, and you understand the incentive economics underneath them.

• You lead Lifecycle Marketing. You manage the team across email, push, in-app, and SMS, and you make every marketer on it better.

• You test constantly. You run A/B tests across messaging, promotions, and lifecycle. You know when a lift is real, and you act on it.

• You keep everyone on one story. You partner with Product, Analytics, and Brand on every launch. Customer Experience knows every promotion, feature, and incentive before it goes live.

• You have 5+ years owning product marketing or lifecycle at a high-growth consumer company, ideally in sports betting, fantasy, fintech, or trading.

• You know sports fans cold. You’ve also marketed to retail traders or investors.

• You write sharply. You skip the jargon and sell the benefit, not the feature.

Why work here, in the words of the people who do

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! They're smart, thoughtful, fun to work with and passionate about their craft.”

“I'm having the most fun I've had in my entire career.”

Not for everyone

• Our work is tied to live sports - that means potential nights, weekends, and pressure included.

• If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

Compensation & benefits

• $200k – $240k base, benchmarked at top-tier tech companies

• Meaningful equity for every employee, regardless of role

• 100% health premiums covered

• 99% dental & vision covered

• 401(k) with 4% company match

• HSA + $1,080 annual company contribution

• $50/monthly company contribution to employee transit

• $27/day lunch stipend when working from our NYC office

• $35/day dinner stipend when working from the NYC office after 6:30pm

Homebase

Union Square, NYC