Head of Product Creative

Coinbase; Augusta (ME); Hybrid; USD 244,000 - 287,000; Full time

Job summary

Coinbase is seeking a Head of Product Creative to lead a multidisciplinary design team shaping the brand across the consumer product and in-app experiences. You will collaborate with Product Design, Engineering, and Marketing to deliver visually compelling, consistent experiences for millions of customers.

The role requires guiding the creative strategy, building scalable design rituals, and mentoring senior designers in a remote-first environment, with quarterly in-person surge sessions to

Qualifications

• 7+ years leading product-focused creative work with a portfolio of shipped consumer product experiences.
• Mastery of typography, layout, color theory, and composition in consumer product work.
• Experience presenting creative strategy to senior leadership and securing cross-functional alignment.
• Experience mentoring senior designers and building scalable design rituals in a remote-first environment.
• Proven ability to lead cross-functional creative initiatives from concept to adoption in ambiguous contexts.
• Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools.
• Uses generative AI responsibly with human oversight to improve workflow efficiency, cost, and quality.

Responsibilities

• Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for brand in-app experience.
• Lead high-impact product launch campaigns from onboarding flows to GTM moments with a unified story across channels.
• Drive emotional connection across core product surfaces through UI evolution, motion systems, and illustration.
• Shape and evolve Coinbase design language, including icons, color systems, and UI components with Brand Creative and Product Design.
• Build and mentor a team of visual, motion, and illustration designers; raise quality through critiques and shared standards.
• Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft.

Skills

Leadership

Typography

Layout

Color theory

Executive presentation

Figma

Adobe Creative Suite

AI responsibly

Tools

Figma

Adobe Creative Suite

Job description

Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.”learn more about working at Coinbase.

As Head of Product Creative, you'll lead a multidisciplinary team of visual, motion, and illustration designers within the Consumer & Business Design organization. This team ensures that Coinbase's brand storytelling and visual language carry seamlessly from the first marketing touchpoint into the deepest in-app experience. You'll own creative continuity across product surfaces, partnering with Product Design, Engineering, and Marketing to ship work that delights millions of customers.

What you'll do:

• Own the creative direction and visual identity of the Coinbase consumer product, setting the north star for how brand comes to life inside the app experience

• Lead high-impact product launch campaigns from in-app onboarding flows to GTM feature moments, ensuring a unified story from social post to product screen

• Drive emotional connection across core product surfaces by partnering with Product Designers on UI evolutions, motion systems, and illustration

• Shape and evolve the Coinbase design language, including icons, color systems, and UI components, in collaboration with Brand Creative and Product Design

• Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared standards, and a clear creative vision

• Partner cross-functionally with Engineers, Product Managers, and Marketers to move quickly without sacrificing craft

Required Skills and Experience:

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences

• Mastery of typography, layout, color theory, and composition evidenced by a body of shipped consumer product work

• Track record of presenting creative strategy to senior leadership and securing alignment across Product, Engineering, and Marketing stakeholders

• Experience managing or mentoring senior designers and building scalable design team rituals (critiques, reviews, shared systems) in a remote-first environment

• Proven ability to lead cross-functional creative initiatives from concept to adoption, working autonomously in ambiguous environments

• Fluency in Figma and the Adobe Creative Suite with proficiency in prototyping tools

• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

*Pay Transparency Notice:** *Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$243,865—$286,900 USD

• *Equal Opportunity Employer: *Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.

• *US Applicants: *View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.

• *Accommodations: *If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com.Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.

• *Data Privacy & Arbitration: *By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.