Head of Performance Media

Justworks, Inc.; United States; Sur place; USD 180 000 - 260 000; Plein temps

Résumé du poste

H Street Digital is a performance marketing agency seeking a results-driven leader to own the performance media practice across our client portfolio. You will build and lead a team of media buyers and technical account managers, set strategy, and drive KPI attainment across Meta, Google, and emerging channels.

You’ll partner with the executive team to shape services, pricing, and positioning, while auditing accounts, coaching staff, and ensuring high client satisfaction in a fast-paced DTC

Qualifications

• 7–10 years of performance advertising experience on Meta and Google for DTC/e-commerce brands.
• 3–5 years leading media buying teams with hiring and performance management.
• Agency background handling multiple client accounts with measurable results.
• Hands-on knowledge of Meta/Google account structure, bid strategy, and automation.
• Experience with signal engineering and beyond-platform measurement.

Responsabilités

• Contribute to company vision, strategy, and annual planning as part of the executive team.
• Own the performance media function's goals, budget, and headcount plan.
• Lead media strategy and client KPI attainment across the portfolio.
• Audit accounts regularly and coach buyers toward strategic ownership.
• Own signal engineering, measurement setup, and data quality across client accounts.
• Hire, develop, manage, and when needed exit team members.
• Represent media strategy in client QBRs and pitches; drive client satisfaction.
• Partner with Creative Strategy and Client Strategy to align performance with growth.
• Scale the team and expand channels as client needs warrant.

Connaissances

Performance advertising

Team leadership

Agency experience

Meta & Google knowledge

Measurement & analytics

Cross-functional partnership

Outils

Meta Ads Manager

Google Ads

Conversions API

Enhanced conversions

Server-side tagging

Triple Whale

NorthBeam

Description du poste

H Street Digital is a performance marketing agency specializing in scaling direct-to-consumer brands in the outdoor and sports category. We optimize five performance levers, offers, creative, media buying, landing page conversion rate optimization, and signal engineering, in 90-day sprints to scale accounts on a consistent, repeatable basis.

Mission

Lead H Street Digital's performance media practice, the core of our client services. Own media strategy, signal engineering, and advertising results across our client portfolio. Build and lead a team of media buyers and technical account managers that deliver against client KPIs, and help shape the company's direction as a member of the executive team.

Who You Are

A Results-Driven Leader: You measure yourself by client outcomes. You set clear standards, hold your team accountable to them, and address performance issues directly and early.

A Strategic Thinker: You look past platform metrics to business outcomes such as new customer growth, contribution margin, and incremental revenue, and you build media strategy around them.

A Proactive Operator: You identify problems and opportunities before they reach the client or the executive team, and you come with a plan.

A Builder: You are ready to take a team of three and double it. You put the hiring, processes, playbooks, and quality controls in place so results hold as the team grows.

A Continuous Learner: You stay ahead of platform changes, automated campaign types, privacy shifts, and measurement methods. You test new approaches before adopting them and teach your team to do the same.

A Trusted Partner: You are credible with founders in pitches, QBRs, and escalations, and you work as a peer with the Heads of Client Strategy and Creative Strategy.

The Scope

Reports to: Chief Operating Officer

Executive team: Member, alongside the CEO, COO, Head of Client Strategy, and Head of Creative Strategy

Team: Two media buyers (Meta and Google) and one technical account manager today, expected to roughly double over the next 6-12 months

Performance levers owned: Media buying and signal engineering

Channels: Meta and Google (Search, Shopping, Performance Max, YouTube) across the portfolio. TikTok and Snapchat for select clients, expanding as client needs warrant

Authority: Hiring and firing for the performance media team, and budget for media and measurement tools

Location: U.S.-based, residing in one of the following states:

This is a leadership role without an individual book of accounts. You will stay close enough to the work to audit accounts, coach buyers, and step in on escalations.

Key Responsibilities

Contribute to company vision, strategy, and annual planning as a member of the executive team, including weekly leadership meetings and quarterly planning.

Own the performance media function's goals, budget, and headcount plan.

Bring market and platform insight to company decisions on services, pricing, and positioning.

Media Strategy and Performance

Own media strategy for every client account. The Client Strategy team owns each client's overall growth plan, and you are the lead collaborator on it.

Be accountable for client KPI attainment and ad spend growth across the portfolio.

Lead the media buying lever within our 90-day sprint model, making sure each sprint has clear hypotheses, test plans, and measurable outcomes.

Set standards for account structure, testing, budget allocation, and optimization across channels.

Audit accounts on a regular cadence to catch issues before they affect client results.

Signal Engineering and Measurement

Own signal engineering across client accounts, including pixel and Conversions API setup, enhanced conversions, server-side tracking, and data quality.

Establish measurement beyond platform-attributed revenue, including MER, new customer acquisition cost, and incrementality testing such as geo holdouts and conversion lift studies.

Select and manage the attribution and analytics stack (for example, Triple Whale, NorthBeam).

Team Leadership and Accountability

Hire, develop, manage, and when necessary exit members of the performance media team.

Set clear expectations, KPIs, and review cadences for each role, and hold the team accountable to them.

Coach media buyers from execution toward strategic ownership of their accounts.

Build the capacity model, workflows, and quality controls the team needs as it doubles in size.

Direct technical account managers to support execution across the team.

Client Partnership

Represent media strategy in client QBRs, strategy reviews, and escalations.

Participate in new business pitches, presenting H Street's media approach and results.

Own client satisfaction with our advertising services. Track feedback and act on it.

Evaluate and expand TikTok, Snapchat, YouTube, and emerging channels based on client fit and test results.

Track platform changes and translate them into team playbooks and client opportunities.

Cross-Functional Partnership

Partner with the Head of Creative Strategy to connect performance data to the creative testing roadmap.

Partner with the Head of Client Strategy on growth plans, account health, and client retention.

Qualifications

7 to 10 years of performance advertising experience on Meta and Google, with DTC or e-commerce brands.

3 to 5 years leading and managing media buying teams, including hiring, performance management, and exits.

Agency experience required, with responsibility for results across multiple client accounts at once.

Current, hands-on knowledge of Meta and Google account structure, bid strategy, and automated campaign types such as Advantage+ and Performance Max.

Experience with signal engineering, including Conversions API, enhanced conversions, server-side tagging, and data quality.

Experience with incrementality testing or measurement approaches beyond platform-attributed revenue.

A track record of improving results across a portfolio of client accounts, with outcomes you can quantify.

Experience presenting to founders and executives, including pitches, QBRs, and escalations.

Experience with TikTok, Snapchat, or YouTube a plus.

Bonus: a passion for the outdoors.

What Success Looks Like

First 90 days: Audit every client account and its tracking setup, and present findings and priorities to the executive team. Set KPIs and a review cadence for each team member. Join QBRs and build working relationships with Client Strategy and Creative Strategy.

6 months: A consistent measurement framework (MER, new customer acquisition cost, incrementality) is in use across clients. Signal engineering standards are documented and applied. Client KPI attainment is improving, and hiring for the next stage of the team is underway.

12 months: The team has grown with documented playbooks, a capacity model, and quality controls in place. Client KPI attainment, ad spend, and client satisfaction with our advertising services have improved. At least one additional channel is scaled for clients where it fits.

Ongoing: The executive team relies on you for the media point of view in company decisions, and clients see the media team as the core of H Street's value.

Compensation

Base salary plus a performance bonus tied to client KPI attainment, ad spend growth, and client satisfaction with our advertising services.

Equal Opportunity Employer

H Street Digital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected characteristic.