Head of Performance Marketing

Obsidian Security; Palo Alto (CA); On-site; USD 139,000 - 195,000; Full time

Job summary

An innovative firm is seeking a Head of Performance Marketing to lead and execute paid digital marketing strategies. This role involves optimizing campaigns, analyzing data, and managing a substantial marketing budget to drive lead generation and revenue growth. The ideal candidate will thrive in a fast-paced environment, demonstrating creativity and analytical prowess. Join a passionate team dedicated to enhancing cybersecurity solutions, where your contributions will significantly impact the company's success and customer satisfaction.

Benefits

Competitive compensation with equity

Comprehensive healthcare

Flexible paid time off

12 weeks of new parent leave

Personal development resources

Qualifications

• 5+ years of hands-on experience in performance marketing, preferably in SaaS.
• Ability to work with numbers and data for informed decision-making.

Responsibilities

• Define marketing targets based on sales goals and develop actionable plans.
• Take ownership of a million-dollar marketing budget, optimizing resources.

Skills

Performance Marketing

Data Analysis

Campaign Optimization

Budget Management

Lead Generation

Education

Bachelor's Degree

Master's Degree

Tools

Salesforce

Job description

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Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business’ most critical information. If those tools become unavailable or that data is jeopardized, there is a detrimental impact on the organization.

Obsidian proudly offers the industry's most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.

We’re a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers, iterate quickly, and (over) deliver to delight them. Working at Obsidian means contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy, and data ethics are paramount.

Obsidian Security is looking for a Head of Performance Marketing to own the strategy and execution of our paid digital marketing efforts. You'll bring your expertise in scaling proven channels and your experimental mindset to explore and validate new growth levers. You'll dive deep into campaign optimization, data analysis, and budget forecasting—then translate those insights into testing plans, strategic recommendations, and creative briefs. The ideal candidate is highly creative, analytical, collaborative, and thrives in a fast-paced environment with a high degree of ownership.

Responsibilities

• Define clear monthly and weekly performance marketing targets (leads, demos) based on company’s sales goals, and develop actionable performance marketing plans to achieve them.
• Take full ownership of a million-dollar marketing budget, strategically allocating resources to capture in-market demand from the ground up.
• Hands-on creating, optimizing, and managing performance marketing campaigns across various channels (paid search, social, affiliate, etc.).
• Oversee the CRO function, continuously optimizing the user conversion funnel to improve conversion rate.
• Leverage market research and competitive intelligence to drive performance insights and refine campaigns, with a strong focus on data-driven decision-making.
• Build and lead high-performing marketing teams after initial kickoff.
• Manage budget allocation, track and report on performance metrics
  
  

Requirements

• At least 5 years of hands-on experience in performance marketing, with a preference for candidates with a background in SaaS.
• Experience in owning and delivering real business outcomes, such as lead generation, demo bookings, and revenue growth.
• Ability to work with numbers, reports, and data to make informed decisions. A fast mover with exceptional attention to detail.
• Comfortable navigating industry trends and shifts, staying agile and responsive to changes in the search landscape. AI use is a plus.
• A proactive problem-solver with the ability to bounce back from setbacks and learn from failures.
• Familiarity with Salesforce is a plus, particularly for tracking and reporting on marketing performance.
  
  

Employee Benefits: Our competitive benefits packages are designed to support our employees' well-being, both at work and at home. Our US based employees enjoy: Competitive compensation with equity and 401k Comprehensive healthcare with dental and vision coverage Flexible paid time off and paid holiday time off 12 weeks of new parent or family leave Personal and professional development resources For more details on our US benefits, or for information on our international benefits, please see here. Pay Transparancy Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location, as well as the knowledge, skills and experience of the candidate. In addition to a competitive base salary, this position is eligible for equity awards and may be eligible for incentive compensation based on factors such as experience, skills, and location. At Obsidian, we are proud to be an equal-opportunity employer. We value diversity and hire for talent, passion, and compassion. In compliance with federal law, all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation, please contact [e-mail] Information collected and processed as part of any job applications you choose to submit is subject to Obsidian’s Applicant Privacy Policy.

Base Salary Range: $139,000 USD - $195,000 USD

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Computer and Network Security

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