Head of Organic Growth

53 Stations; United States; Hybrid; USD 150,000 - 210,000; Full time

Job summary

Function Health is seeking a Head of Organic Growth to lead product-led and content-led growth strategies that scale member acquisition without paid channels. You’ll own three pillars—K-Factor, CRO, and SEO/YouTube—driving experiments, briefs, and cross-functional collaboration with Product, Lifecycle, and Creative leadership.

You will build AI-enhanced growth systems, leverage data to optimize conversion, and recruit a lean team to execute fast in a remote-first environment.

Qualifications

• 10+ years in organic growth, SEO, or product-led growth with a track record of compounding results.
• Hands-on operator who runs experiments themselves — not just directs others to run them.
• Deep technical SEO fluency: crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis.
• Fluent in GEO and AI-driven search: how LLMs surface brands, signals that matter, and how to earn placement.

Responsibilities

• Own three pillars of growth: K-Factor, Funnel & CRO, and Search (SEO, GEO, YouTube).
• Lead experiments and ship briefs; review funnels and build scalable teams and processes.
• Collaborate with Product, Lifecycle, and Creative leadership to accelerate member growth.
• Build attribution models across referral, search, video, and lifecycle to guide investments.

Skills

Organic growth

SEO

Analytics (GA4/Amplitude)

A/B testing

AI tools usage

YouTube strategy

Tools

GA4

Amplitude

Looker

Job description

Head of Organic Growth

US - Remote

Growth

Remote

Full-time

Company Overview

Function Health is the AI operating system for health, designed to empower people to live 100 healthy years. We are redefining how individuals understand, measure, and improve their health by moving beyond the limitations of traditional care and enabling comprehensive, continuous insight into human biology. Function has been recognized as one of Fast Company’s Most Innovative Companies of 2024, and is venture-backed by Redpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.

Through comprehensive lab testing, MRI and CT imaging, longitudinal data, and guidance from AI and clinical teams, Function gives members a complete and continuous view of their health — and the clarity to act on it. Through acquisitions across imaging, mobile phlebotomy, and supplement tracking and optimization, Function is building an integrated health platform that spans the full path from testing to health clarity to daily action.

Function recently announced a $298M Series B and is entering its next chapter of growth. As we scale, the quality and durability of our People systems, data, and insights will directly shape our ability to attract, retain, and support exceptional talent.

We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health, has a relentless bias toward action, and a growth mindset. Function fosters a collaborative and dynamic environment where every day we build the future.

Role

As Head of Organic Growth, you will own the product-led and content-led strategies that compound our member growth without relying on paid channels. This is a high-leverage, execution-first role for someone who moves fast, thinks in systems, and builds with AI at the center of everything they do.

We are at the stage right before “Function = Health” becomes a common mental shortcut. Your job is to make Function the default answer wherever people ask health questions — Google, AI assistants, YouTube, and their own family group chats.

You will own three pillars:

Key Responsibilities

You'll report directly to the VP of Growth and lead the three organic growth pillars that determine how Function scales sustainably. This is not a strategy-and-slide-deck role. You'll be deep in the work — running experiments, writing briefs, reviewing funnels, and shipping — while building the team and systems around you. You'll collaborate closely with Product, Lifecycle, and Creative leadership.

01 K-FACTOR & VIRALITY

• Increase member-to-member spread through referral programs, in-product sharing moments, and social proof mechanics that turn our members into our most effective channel.
• Map and shrink viral cycle time: instrument every referral surface, identify where member-to-member spread breaks down, and compress the time between a member's first great experience and their first successful referral.
• Partner with Product to build shareable moments natively into the experience — health is multiplayer, and moments like biological age results are made to be shared. Turn members into our most effective growth channel.

02 FUNNEL & CRO

• Guide conversion from account creation to paid member: identify friction points, prioritize the highest-leverage interventions, and close the gap through structured experimentation.
• Lead A/B testing cadence across web, checkout, onboarding, and lifecycle, with clear statistical discipline and fast learning loops.
• Instrument and recover drop-offs at every funnel stage, segmenting by cohort, persona, and intent signal to design recovery flows that bring high-intent leads back before they go cold.
• As Function expands access with lower-friction entry points, own the organic loops that convert new audiences into paying members.

03 SEARCH EVERYWHERE: SEO, GEO & YOUTUBE

• Build Function's authority in the category it's creating — own the health education queries that pull people toward continuous, proactive health before they've ever heard of us.
• Ensure Function shows up where and how people search, across traditional engines and AI-driven discovery tools, with a site and content architecture built to support it.
• Own YouTube discoverability: build an intent-driven video strategy that treats YouTube as a search engine — keyword and question research, titles, thumbnails, chapters, and channel architecture — partnering with Creative to turn Function's health education into content that both educates and entertains.
• Develop a content strategy grounded in genuine health information authority that earns trust before a member ever sees a paywall.

MEASUREMENT, TEAM & OPERATIONS

• Build attribution models across referral, search, video, and lifecycle-driven growth with enough precision to drive real investment decisions.
• Recruit, manage, and develop a lean team of specialists and external partners — you set the standard, not just manage to it.
• Use AI tools natively across research, content production, experimentation, and operations, setting the model for how the Growth team works.

Qualifications:

AI-FORWARD OPERATOR REQUIRED

• 10+ years in organic growth, SEO, or product-led growth, with a track record of compounding results.
• Hands‑on operator who runs experiments themselves — not just directs others to run them.
• Deep technical SEO fluency: crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis.
• Fluent in GEO and AI‑driven search: how LLMs surface brands, what signals matter, and how to earn placement.
• Experience growing YouTube or video as an organic discovery channel — video SEO, packaging (titles, thumbnails, hooks), and audience retention mechanics.
• Demonstrated experience designing or scaling referral programs with measurable k‑factor impact.
• Strong CRO chops — A/B testing methodology, statistical significance, funnel decomposition.
• Proficient with analytics and experimentation tools (GA4, Amplitude, Looker, or equivalent); can pull and interpret your own data.
• Uses AI tools — Claude, ChatGPT, Perplexity, Cursor, etc. — as a genuine force multiplier, not a novelty.
• Experience building or managing small, high‑output teams and agency/contractor relationships.
• Comfortable operating in an early‑stage growth environment: ambiguous, fast, high‑ownership.
• Strong written communicator who can simplify complex growth concepts for cross‑functional and executive audiences.
• Experience in health, wellness, consumer subscription, or another high‑trust category is a plus.

Location

We are a remote‑first organization that meets