Head of North America Consumer Growth

Xe.com; United States; On-site; CAD 230,000 - 320,000; Full time

Benefits offered by this job

Competitive salary

Healthcare

RRSP matching

Job summary

Xe.com is seeking a Head of Consumer to lead the NAM Consumer business (US & Canada) and drive strategy, proposition, and commercial results. You will align Product, Marketing and Growth with pricing, sales, and operations to deliver a strong regional plan.

You will influence global teams, develop regional customer value propositions, and own GTM delivery for new products in a fast-paced environment. This role demands a digital-first leader with fintech or digital money transfer experience.

Qualifications

• Digital-first operator with funnels, cohorts and experiments.
• Hands-on leadership across Product, Marketing and Growth.
• Experience in a high-growth startup or scale-up fintech.
• Proven results scaling a consumer product with measurable impact.
• Fluency with growth stack and analytics tools.

Responsibilities

• Define NAM consumer strategy and grow market share across US and Canada.
• Own end-to-end commercial performance across the customer lifecycle.
• Lead cross-functional teams to deliver regional go-to-market and roadmap commitments.
• Champion test-and-learn on NAM funnels, onboarding, and messaging.

Skills

Growth leadership

Product, Marketing & Growth

Data analytics

Customer value optimisation

Cross-functional collaboration

Tools

Product analytics

CRM & lifecycle tools

Attribution & paid acquisition

Job description

Xe.com is seeking a Head of Consumer to lead the NAM Consumer business (US & Canada) and drive strategy, proposition, and commercial results. You will align Product, Marketing and Growth with pricing, sales, and operations to deliver a strong regional plan.

You will influence global teams, develop regional customer value propositions, and own GTM delivery for new products in a fast-paced environment. This role demands a digital-first leader with fintech or digital money transfer experience.