Head of Media Strategy & Performance

Walgreens Co.; Deerfield (IL); On-site; USD 170,000 - 240,000; Full time

Job summary

Walgreens Co. seeks a Senior Director, Media to lead the enterprise paid media strategy, planning, and performance across TV, digital, social, and emerging platforms.

You will align investments with business goals, customer insights, and marketing priorities while guiding agencies and internal teams. You will drive measurement, attribution, and ROI, leveraging Walgreens 1st-party data to optimize media mix and achieve growth across in-store and online channels.

Qualifications

• 10+ years digital advertising or marketing experience in senior roles.
• Experience with media planning, buying, and multi-channel activation.
• Strong track record in financial decision-making and leadership.

Responsibilities

• Own end-to-end paid media strategy, planning, investment, and performance.
• Collaborate with senior leadership to optimize channel mix and innovation.
• Define roles of media tactics across funnel stages and KPI frameworks.
• Oversee in-market media performance and in-house/offshore activation.
• Leverage 1st-party data to enhance customer experience and drive sales.
• Partner with agencies, publishers, and tech vendors to improve efficiency.
• Develop learning agendas and playbooks to sustain performance gains.
• Ensure compliance with digital marketing best practices and governance.
• Lead and develop a high-performing media team.

Skills

Media strategy

Media planning & buying

Ad tech platforms

Data-driven optimization

Leadership & team management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Advertising/Business

MBA preferred

Tools

Google Analytics

DSPs (Demand-Side Platforms)

DMPs

Job description

Walgreens Co. seeks a Senior Director, Media to lead the enterprise paid media strategy, planning, and performance across TV, digital, social, and emerging platforms.

You will align investments with business goals, customer insights, and marketing priorities while guiding agencies and internal teams. You will drive measurement, attribution, and ROI, leveraging Walgreens 1st-party data to optimize media mix and achieve growth across in-store and online channels.