Chief Media Measurement & Analytics Leader

Citibank (Switzerland) AG; New York (NY); Hybrid; Confidential; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Paid time off packages

Job summary

Citibank (Switzerland) AG is seeking an experienced SVP for Media Sciences and Measurement to lead the transformation of media measurement. This role focuses on managing relationships with internal stakeholders and developing the media measurement framework to ensure data-driven decision making.

The ideal candidate should have at least 10 years of experience in media measurement and analytics, demonstrating strong stakeholder management and data storytelling skills. The role also involves mentoring a team of analysts and managing vendor relationships.

Qualifications

• Minimum 10+ years’ experience within media measurement and analytics.
• Expertise in media measurement approaches including attribution and incrementality testing.
• Proven ability to distill data into business outcomes and strategic insights.

Responsibilities

• Lead the development of Citi’s media measurement framework.
• Manage stakeholder partnerships and the attribution reporting process.
• Oversee day-to-day reporting and foster a culture of continuous learning.

Skills

Media measurement and analytics

Data storytelling

Stakeholder management

Digital media platforms

Education

Master’s or Bachelor’s degree in Business Analytics, Marketing, Business, Finance, or Statistics

Tools

Adtech and Martech tools

Web analytics tools

Job description

Citibank (Switzerland) AG is seeking an experienced SVP for Media Sciences and Measurement to lead the transformation of media measurement. This role focuses on managing relationships with internal stakeholders and developing the media measurement framework to ensure data-driven decision making.

The ideal candidate should have at least 10 years of experience in media measurement and analytics, demonstrating strong stakeholder management and data storytelling skills. The role also involves mentoring a team of analysts and managing vendor relationships.