Head of Media & Data-Driven Content Growth

Adapty.io; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote-friendly

Health insurance

Laptop provided

Job summary

Adapty.io is seeking a Senior Content Lead to own and scale our content machine across blog, social channels, and community platforms. You will publish data-driven research, create impactful lead magnets, and drive multi-format distribution with the growth team.

You will hire and lead a content team, embedding AI-native workflows from day one. Strong written English and a track record of published work are essential.

Qualifications

• Experience building and running daily content across multiple channels.
• Proven ability to publish data-driven research reports.
• Strong distribution mindset to maximize reach across formats.

Responsibilities

• Build and run a daily content machine across the blog, LinkedIn, X, Telegram, Discord and our community – content plan, cadence, quality bar
• Produce flagship industry reports on Adapty data – the subscription-app equivalent of Sensor Tower’s reports – and make them the ones everyone quotes
• Come up with lead magnets people actually want: reports, benchmarks, tools, mini-sites, games
• Own distribution: repurposing, localization, syndication, PR, and paid promotion together with our growth team
• Launch new formats: podcast, video, newsletter
• Hire and lead the content team, with AI-native workflows from day one
• Own the numbers: reach, report downloads, MQLs and pipeline sourced by content

Skills

Content strategy

Team leadership

Data-driven research

Distribution planning

Localization

AI tooling

Job description

Adapty.io is seeking a Senior Content Lead to own and scale our content machine across blog, social channels, and community platforms. You will publish data-driven research, create impactful lead magnets, and drive multi-format distribution with the growth team.

You will hire and lead a content team, embedding AI-native workflows from day one. Strong written English and a track record of published work are essential.