Head of MarTech Strategy & Architecture

Zoetis, Inc; Lake Hiawatha (NJ); Remote; USD 214,000 - 329,000; Full time

Job summary

An established industry player in animal health is seeking a visionary leader for their MarTech Strategy & Architecture role. This pivotal position involves shaping the marketing technology landscape, ensuring alignment with global strategies, and driving innovation to enhance customer engagement. The ideal candidate will lead cross-functional teams, manage vendor relationships, and establish governance processes for a robust MarTech ecosystem. With a focus on data-driven marketing and emerging technologies, this role offers a unique opportunity to influence the future of digital marketing in a dynamic environment. Join a forward-thinking company dedicated to advancing animal health through innovative solutions.

Benefits

Healthcare

Dental Coverage

Retirement Savings Benefits

Paid Holidays

Vacation

Disability Insurance

Qualifications

• 10+ years in MarTech, with 5+ years in a senior leadership role.
• Strong understanding of marketing and technology landscapes.

Responsibilities

• Define and develop the MarTech strategy to drive customer engagement.
• Lead the design of a scalable MarTech architecture.

Skills

MarTech Strategy

Data-Driven Marketing

Stakeholder Management

Leadership

Innovation Mindset

Education

Bachelor's or Master's degree in Marketing

10+ years of experience in MarTech

Tools

CRM

Marketing Automation

Analytics Tools

Job description

Locations: Parsippany NJ, US Remote, Dublin Ireland.

Position Summary:

The Head of MarTech Strategy & Architecture will be a key member of the Global Commercial IT leadership team in a global animal health company, responsible for defining and leading the strategic direction of marketing technology (MarTech) capabilities globally. This leader will collaborate closely with marketing, commercial, and digital teams to develop a unified MarTech architecture that aligns with the company's global strategy, enabling business growth and customer engagement. The role will oversee the planning, implementation, and governance of the MarTech ecosystem, ensuring innovative, scalable, and compliant solutions are in place to support the company's commercial objectives. Additionally, the role will drive experimentation and pilot programs to validate new advanced MarTech capabilities relevant to the company. This role is critical in shaping the MarTech strategy and ensuring the company remains at the forefront of digital innovation in the animal health industry.

Responsibilities:

• MarTech Strategy & Roadmap: Define and develop the MarTech strategy, aligned with overall business goals and commercial strategies, to drive customer engagement, acquisition, and retention. Create a multi-year MarTech roadmap that supports global and regional marketing objectives, ensuring scalability and future readiness. Partner with commercial stakeholders to evaluate and prioritize MarTech initiatives and ensure business alignment.
• Architecture & Platform Design: Lead the design and development of a scalable, modern MarTech architecture that integrates seamlessly with existing platforms and systems. Define standards, frameworks, and best practices for the selection, integration, and use of marketing technologies. Ensure the MarTech stack is well-architected, secure, and optimized to support a data-driven marketing approach, facilitating analytics, personalization, and automation.
• Innovation & Emerging Technologies: Serve as a thought leader in MarTech innovations, exploring new technologies and tools that can enhance the marketing strategy and customer experience. Drive experimentation and pilot programs to validate new capabilities and bring new solutions to market rapidly. Partner with internal and external stakeholders to identify opportunities for automation, advanced analytics, AI/ML, and other emerging trends.
• Leadership & Collaboration: Lead a cross-functional team of architects and technology experts, fostering a high-performance culture. Work closely with global and regional IT, marketing, and digital leaders to ensure seamless integration and alignment across the organization. Promote collaboration and knowledge-sharing across regions and functions to build a unified and effective MarTech approach.
• Governance & Compliance: Establish governance processes to manage and maintain the MarTech ecosystem, ensuring data privacy, compliance, and security standards are adhered to globally.
• Vendor & Stakeholder Management: Manage relationships with key MarTech vendors and technology partners to ensure delivery of high-quality solutions and that products are effectively used. Ensure technology assets are in alignment with MarTech strategy.

Education and Experience:

• Bachelor's or Master's degree in Marketing, Information Technology, Business Administration, or a related field
• 10+ years of experience in MarTech, Digital Marketing, IT Strategy, or related fields, with 5+ years in a senior leadership role
• Strong understanding of marketing, digital transformation, and technology landscapes, with proven experience in building and managing a complex MarTech stack
• Experience in a global or multi-regional organization, preferably in the life sciences, healthcare, or animal health sectors
• Strong strategic thinking, leadership, and stakeholder management skills
• Familiarity with key MarTech platforms such as CRM, CDP, Marketing Automation, DAM, CMS, commerce, and analytics tools
• Excellent communication, presentation, and negotiation skills

Technical Skills Requirements:

• Experience with data-driven marketing strategies, personalization, and customer journey mapping
• Knowledge of regulatory requirements such as GDPR and CCPA
• Certifications in relevant MarTech platforms and architecture methodologies are a plus
• Strategic Vision: Ability to translate business objectives into technology strategy
• Leadership: Proven track record of leading and building high-performing teams
• Innovation Mindset: Proactive approach to identifying opportunities for technological advancements
• Collaboration: Strong interpersonal skills and the ability to work effectively across different geographies and cultures
• Results-Oriented: Strong focus on delivering business value and outcomes

Other Requirements:

• Ability to travel as needed
• Flexibility to work outside regular business hours when required

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in Colorado. Base pay may vary based on location and other factors.

Base Pay Range: $202,000 - $291,000

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in California, NJ Remote, NY Remote, or Washington. Base pay may vary based on location and
other factors.

Base Pay Range: $214,000 - $329,000

This position is eligible for short-term incentive compensation. The position is also eligible for long-term incentive.

We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and

retirement savings benefits along with paid holidays, vacation and disability insurance.

Full timeRegularColleague

Any unsolicited resumes sent to Zoetis from a third party, such as an Agency recruiter, including unsolicited resumes sent to a Zoetis mailing address, fax machine or email address, directly to Zoetis employees, or to Zoetis resume database will be considered Zoetis property. Zoetis will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

Zoetis will consider any candidate for whom an Agency has submitted an unsolicited resume to have been referred by the Agency free of any charges or fees. This includes any Agency that is an approved/engaged vendor but does not have the appropriate approvals to be engaged on a search.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [e-mail] to request an accommodation. Zoetis also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must possess or obtain authorization to work in the US for Zoetis. Zoetis retains sole and exclusive discretion to pursue sponsorship for the acquisition or maintenance of nonimmigrant status and employment eligibility, considering factors such as availability of qualified US workers. Individuals requiring sponsorship must disclose this fact. Please note that Zoetis seeks information related to job applications from candidates for jobs in the U.S. solely via the following: (1) our company website at www.Zoetis.com/careers site, or (2) via email to/from addresses using only the Zoetis domain of "@zoetis.com". In addition, Zoetis does not use Google Hangout for any recruitment related activities. Any solicitation or request for information related to job applications with Zoetis via any other means and/or utilizing email addresses with any other domain should be disregarded. In addition, Zoetis will never ask candidates to make any type of personal financial investment related to gaining employment with Zoetis.