Head of MarTech Strategy & Architecture

Zoetis; Lake Hiawatha (NJ); Remote; USD 214,000 - 329,000; Full time

Job summary

An established industry player is seeking a Head of MarTech Strategy & Architecture to lead the strategic direction of marketing technology. In this pivotal role, you will collaborate with cross-functional teams to create a unified MarTech architecture that drives customer engagement and business growth. You will oversee the planning and governance of the MarTech ecosystem and lead innovative pilot programs to validate new capabilities. This is a unique opportunity to shape the future of digital marketing in the animal health sector while working in a dynamic and collaborative environment. If you're passionate about technology and marketing, this role is for you!

Benefits

Healthcare

Dental Coverage

Retirement Savings Benefits

Paid Holidays

Vacation

Disability Insurance

Short-term Incentive Compensation

Long-term Incentive Compensation

Qualifications

• 10+ years in MarTech, Digital Marketing, or IT Strategy, with 5+ years in leadership.
• Strong understanding of marketing and technology landscapes.

Responsibilities

• Define and develop the MarTech strategy aligned with business goals.
• Lead design and development of scalable MarTech architecture.

Skills

Strategic Thinking

Leadership

Stakeholder Management

Data-Driven Marketing

Innovation Mindset

Collaboration

Results-Oriented

Education

Bachelor’s or Master’s degree in Marketing

Bachelor’s or Master’s degree in Information Technology

Bachelor’s or Master’s degree in Business Administration

Tools

CRM

CDP

Marketing Automation

DAM

CMS

Analytics Tools

Job description

Locations: Parsippany NJ, US Remote, Dublin Ireland.

Position Summary:

The Head of MarTech Strategy & Architecture will be a key member of the Global Commercial IT leadership team in a global animal health company, responsible for defining and leading the strategic direction of marketing technology (MarTech) capabilities globally. This leader will collaborate closely with marketing, commercial, and digital teams to develop a unified MarTech architecture that aligns with the company’s global strategy, enabling business growth and customer engagement. The role will oversee the planning, implementation, and governance of the MarTech ecosystem, ensuring innovative, scalable, and compliant solutions are in place to support the company’s commercial objectives. Additionally, the role will drive experimentation and pilot programs to validate new advanced MarTech capabilities relevant to the company. This role is critical in shaping the MarTech strategy and ensuring the company remains at the forefront of digital innovation in the animal health industry.

Responsibilities:

• MarTech Strategy & Roadmap: Define and develop the MarTech strategy, aligned with overall business goals and commercial strategies, to drive customer engagement, acquisition, and retention. Create a multi-year MarTech roadmap that supports global and regional marketing objectives, ensuring scalability and future readiness. Partner with commercial stakeholders to evaluate and prioritize MarTech initiatives and ensure business alignment.
• Architecture & Platform Design: Lead the design and development of a scalable, modern MarTech architecture that integrates seamlessly with existing platforms and systems. Define standards, frameworks, and best practices for the selection, integration, and use of marketing technologies. Ensure the MarTech stack is well-architected, secure, and optimized to support a data-driven marketing approach, facilitating analytics, personalization, and automation.
• Innovation & Emerging Technologies: Serve as a thought leader in MarTech innovations, exploring new technologies and tools that can enhance the marketing strategy and customer experience. Drive experimentation and pilot programs to validate new capabilities and bring new solutions to market rapidly. Partner with internal and external stakeholders to identify opportunities for automation, advanced analytics, AI/ML, and other emerging trends.
• Leadership & Collaboration: Lead a cross-functional team of architects and technology experts, fostering a high-performance culture. Work closely with global and regional IT, marketing, and digital leaders to ensure seamless integration and alignment across the organization. Promote collaboration and knowledge-sharing across regions and functions to build a unified and effective MarTech approach.
• Governance & Compliance: Establish governance processes to manage and maintain the MarTech ecosystem, ensuring data privacy, compliance, and security standards are adhered to globally.
• Vendor & Stakeholder Management: Manage relationships with key MarTech vendors and technology partners to ensure delivery of high-quality solutions and that products are effectively used. Ensure technology assets are in alignment with MarTech strategy.

Education and Experience:

• Bachelor’s or Master’s degree in Marketing, Information Technology, Business Administration, or a related field
• 10+ years of experience in MarTech, Digital Marketing, IT Strategy, or related fields, with 5+ years in a senior leadership role
• Strong understanding of marketing, digital transformation, and technology landscapes, with proven experience in building and managing a complex MarTech stack
• Experience in a global or multi-regional organization, preferably in the life sciences, healthcare, or animal health sectors
• Strong strategic thinking, leadership, and stakeholder management skills
• Familiarity with key MarTech platforms such as CRM, CDP, Marketing Automation, DAM, CMS, commerce, and analytics tools
• Excellent communication, presentation, and negotiation skills

Technical Skills Requirements:

• Experience with data-driven marketing strategies, personalization, and customer journey mapping
• Knowledge of regulatory requirements such as GDPR and CCPA
• Certifications in relevant MarTech platforms and architecture methodologies are a plus
• Strategic Vision: Ability to translate business objectives into technology strategy
• Leadership: Proven track record of leading and building high-performing teams
• Innovation Mindset: Proactive approach to identifying opportunities for technological advancements
• Collaboration: Strong interpersonal skills and the ability to work effectively across different geographies and cultures
• Results-Oriented: Strong focus on delivering business value and outcomes

Other Requirements:

• Ability to travel as needed
• Flexibility to work outside regular business hours when required

Compensation:

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in Colorado. Base pay may vary based on location and other factors.

Base Pay Range: $202,000 - $291,000

The following base pay range reflects the anticipated base pay for this position if a selected candidate were to be located in California, NJ Remote, NY Remote, or Washington. Base pay may vary based on location and other factors.

Base Pay Range: $214,000 - $329,000

This position is eligible for short-term incentive compensation. The position is also eligible for long-term incentive.

We offer a competitive and comprehensive benefits package, which includes healthcare, dental coverage, and retirement savings benefits along with paid holidays, vacation and disability insurance.

Zoetis is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status or any other protected classification. Disabled individuals are given an equal opportunity to use our online application system. We offer reasonable accommodations as an alternative if requested by an individual with a disability. Please contact Zoetis Colleague Services at [e-mail] to request an accommodation.