Head of Marketing Technology

LastPass; United States; Remote; USD 170,000 - 220,000; Full time

Job summary

An established industry player is seeking a Head of Marketing Technology to lead its MarTech initiatives. This pivotal role involves defining technical strategies to enhance efficiency and scalability in marketing operations. The ideal candidate will drive data-driven marketing strategies, optimize processes, and ensure seamless collaboration across teams. Join a dynamic and inclusive environment where your expertise will contribute to innovative solutions and exceptional customer experiences. If you're passionate about technology and marketing transformation, this opportunity is perfect for you.

Benefits

Flexible Paid Time Off

Generous parental leave

Comprehensive health coverage

Home office setup support

Continuous learning and development opportunities

Peer-to-peer recognition program

Remote work stipend

Short-Term or Remote-Centric Work Arrangements

Qualifications

• Experience in developing and architecting MarTech stack for B2C & B2B.
• Hands-on expertise in marketing automation platforms and CRM systems.
• Proven experience in leading large-scale MarTech implementation projects.

Responsibilities

• Define and execute the technical strategy for MarTech to drive efficiency.
• Enhance marketing campaign effectiveness through data-driven insights.
• Lead and mentor a global team, fostering a culture of innovation.

Skills

Marketing Automation

CRM Management

Data Strategy

Customer Experience Design

Analytical Skills

Problem Solving

Interpersonal Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Master's Degree (preferred)

Tools

Marketo

HubSpot

Salesforce

ZoomInfo

Databricks

PowerBI

Job description

About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

We welcome new ideas, support your growth, and recognize your value. If this aligns with what you are looking for in your next career move, Join Us!

LastPass is looking for Head of Marketing Technology

LastPass’s Business Technology team is looking for a Head of Marketing Technology to lead and scale its marketing technology stack. This role will enable data-driven marketing strategies, enhance customer experiences, and optimize marketing operations through robust, scalable, and innovative technical solutions. The ideal candidate is a technical leader with a strong background in high velocity B2C and B2B business models, with expertise in software development, marketing tools, and a deep understanding of marketing operations.

About the team:

You will be joining the Business Technology (BizTech) team at LastPass. The team’s mission is to enable business growth through digital transformation, operational excellence, and outstanding experiences for our employees and customers. As the technology and data backbone for all go-to-market teams and the wider company, BizTech thrives on innovation, collaboration, and delivering exceptional value.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will be working with a very cross-functional group of extremely talented and smart leaders from across BizTech, Marketing, Sales, Product, Marketing Analytics, and more. You will be a key leader helping influence and contribute towards our company strategies.

What are some of the exciting challenges you will be working on?

• Define and execute the technical strategy for MarTech to drive efficiency and scalability within the marketing organization, contributing to overall business growth.
• Create plans and strategies to support our B2C and B2B marketing motions and develop a technology strategy that effectively serves an Omni-channel marketing strategy.
• Enhance marketing campaign effectiveness through data-driven insights and optimized processes while ensuring alignment between marketing and sales, fostering seamless collaboration and achieving shared goals.
• Improve lead management and nurturing processes, resulting in higher quality leads and increased conversions.
• Ensure marketing automation tools provide clear, intuitive, properly contextualized, and actionable information that enable marketing teams to make quick, well-informed decisions when using them.
• Foster strong partnerships across BizTech, Marketing Analytics, and Operations to execute the MarTech roadmap with velocity.
• Governance and compliance by ensuring the MarTech stack complies with data privacy and security standards and establishing best practices for tracking, reporting, and data management overall across the MarTech stack.
• Serve as a thought leader in the marketing transformation space, sharing best practices and insights with both internal teams and external stakeholders.
• Lead and mentor a global team, fostering a culture of innovation, collaboration, and excellence. Ensure the team is equipped with the necessary skills and resources to achieve their goals.

What does it take to work at LastPass?

• Experience in a role developing, integrating, and architecting MarTech stack with leadership experience in B2C & B2B marketing, lead & pipeline management, multi-touch attribution, email marketing, data strategy & governance, and system integration.
• Hands-on expertise in marketing automation platforms (e.g., Marketo, HubSpot, Adobe, 6Sense, Drift, etc.), CRM (ex: Salesforce), and global enrichment platforms (ex: ZoomInfo, Lusha, Cognism, etc.).
• Proven experience designing and implementing omnichannel customer journeys, with the ability to create seamless, data-driven customer experiences across email, push, SMS, and web personalization.
• Strong background in customer data platforms for unifying customer data, building robust audience segments, and ensuring activation across multiple marketing channels.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Proven experience in leading large-scale MarTech implementation projects in a complex, matrixed organization.
• Strong desire to take ownership of products and projects, ensuring successful implementation and alignment with business goals.
• Strong analytical and problem-solving skills, with a focus on delivering business value.
• Exceptional communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels.
• Strong knowledge of MarTech trends, including the use of AI, MarTech architecture, and best practices.
• Familiarity with APIs, ETL processes, and data pipelines.
• Knowledge of data warehousing, customer segmentation, and analytics tools like Databricks, PowerBI, etc.

Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience. US Pay Range $170,000 — $220,000 USD.

Why LastPass?

• Market-leading password manager
• High-growth, collaborative environment with inclusive teams
• Remote-first culture
• Competitive compensation
• Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days.
• Generous parental leave
• Comprehensive health coverage, including dependents.
• Home office setup support
• LastPass Families free account for up to 5 members.
• Continuous learning and development opportunities, including an annual learning stipend to invest in your growth.
• Peer-to-peer recognition through Motivosity.
• Employee Assistance Program for well-being support.
• Remote work stipend to support your home office needs.
• Short-Term or Remote-Centric Work Arrangements for added flexibility.

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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