Principal Architect, Marketing Technology Austin, Texas, USA; New York City; Washington, D.C.

The Knot Worldwide Inc.; Mississippi; On-site; USD 130,000 - 180,000; Full time

Job summary

The Knot Worldwide Inc. is seeking a Principal Architect for Marketing Technology to lead initiatives in marketing and advertising technologies. This role integrates advanced data-driven strategies into their marketing ecosystem, ensuring the optimization of customer acquisition and engagement across diverse platforms. The ideal candidate will have a strong background in Salesforce integration and extensive experience in marketing technologies, aimed at enhancing operational efficiency and customer engagement.

Benefits

Flexible vacation

Generous parental leave

Mental wellbeing support

Physical health benefits

Financial planning support

Qualifications

• Minimum of 10 years in marketing technology or CRM strategy.
• Proven ability to lead and mentor teams.
• Expert understanding of Salesforce product suite.

Responsibilities

• Develop and execute marketing technology strategic vision.
• Lead design sessions and document technical solutions.
• Oversee optimization and integration of Salesforce platforms.

Skills

Strategic thinking

Collaboration

Problem-solving

Data analytics

Education

Bachelor's degree in Marketing, IT, or Business Administration

MBA or advanced degree preferred

Job description

Austin, Texas, USA; New York City; Washington, D.C.

WHAT WE DO MATTERS:

At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.

About the Role and Team

We are seeking an experienced and visionary Principal Architect, Marketing Technology to lead our marketing and advertising technology initiatives strategy and integrate advanced data-driven strategies into our marketing ecosystem. This role is pivotal in driving our comprehensive marketing technology roadmap, advancing our capabilities across a diverse range of Marketing Technology platforms. By integrating our CRM capabilities within Salesforce - Sales Cloud, Service Cloud, CPQ, Data Cloud, Pardot, and Marketing Cloud - alongside other technology platforms such as app attribution providers (e.g. Appsflyer), landing page optimization services, etc., this role ensures we fully leverage our digital ecosystem to optimize customer acquisition and engagement with a modern marketing technology stack. The ideal candidate will possess exceptional collaboration and partnership-building skills, enabling effective cross-functional relationships and alignment with key business objectives.

Responsibilities

Strategic Leadership

• Develop and execute the strategic vision for Marketing Technology, aligning with business objectives.
• Lead technical design sessions; architect and document technical solutions aligned with business objectives; identify gaps between current and desired states.
• Drive the evaluation and implementation of cutting-edge marketing technologies to enhance customer engagement and operational efficiency.
• Sit on our Global Marketing Leadership Team to ensure alignment with Marketing leads on capability needs and opportunities.
• Collaborate with senior leadership to communicate technical strategies, outcomes, and roadmaps.
• Lead, mentor, and develop a high-performing team responsible for continuous system support and improvements.
• Foster a collaborative and innovative team culture that encourages professional growth and excellence.
• Oversee the optimization and integration of Salesforce platforms: Sales Cloud, Service Cloud, CPQ, Data Cloud, Pardot, and Marketing Cloud.
• Ensure seamless data flow and system interoperability to support business processes and analytics. For example, Marketing qualified account reporting.
• Be hands-on as we grow this capability to include configuration, development, and release management.

Advertising Technology

• Own the holistic marketing technology stack strategy to ensure teams are enabled to effectively target, optimize, and measure ad campaigns.
• Ensure seamless data integration, interoperability, and flow across marketing technologies to support advanced analytics, machine learning models, and predictive insights.

Collaboration and Partnership

• Build and maintain strong relationships with internal stakeholders across Marketing, Sales, IT, Data, Platform, and other departments to ensure alignment and accessibility between business needs and technical solutions.
• Act as a liaison between technical teams and business units to translate business needs into technical solutions.

Product Management

• Develop product capability roadmap aligned to company vision and business objectives across the CRM and Marketing Technology landscape.
• Lead strategic projects from conception to implementation, ensuring timely delivery within budget.
• Exemplify project management best practices and methodologies to drive efficiency.
• Identify and implement opportunities for process enhancements and system optimizations and data-driven insights to continuously improve the performance and scalability of the marketing technology ecosystem.
• Stay abreast of industry trends and emerging technologies to keep the organization at the forefront of marketing innovation.

Data Governance and Compliance

• Ensure data integrity, security, and compliance with all relevant regulations and company policies.
• Implement best practices in data management and governance across all marketing technology and CRM platforms.

Successful Candidates Have

• Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field.
• Desired Certifications (some or all):
• Marketing Cloud Account Engagement Consultant
• Marketing Cloud Account Engagement Specialist
• MBA or advanced degree is preferred.
• Minimum of 10 years of experience in marketing technology, CRM strategy, or related fields.
• Proven hands-on experience architecting, designing, building and delivering integrated solutions based on Salesforce clouds and leading ecosystem products.
• Proven track record of leading and developing high-performing teams.
• Expert level understanding of the Salesforce product suite, including Marketing Cloud Engagement, Marketing Cloud Personalization, Marketing Cloud Insights, Marketing Cloud Account Engagement, Data Cloud and Agent Force. Moderate experience with Sales, Service, Community, and Community Clouds.
• Knowledge of data integration tools and experience integrating Salesforce with different business systems (ETL, CPQ, marketing automation, reporting, etc.).
• Expert level experience defining the system architecture landscape, identifying gaps between current and desired end-states, and delivering a comprehensive solution that will enable achievement of the desired business outcomes.
• Exceptional collaboration and partnership-building abilities.
• Exceptional strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Deep understanding of marketing technologies and data analytics.
• Advanced development skills in Salesforce Marketing Cloud including SQL, AMPscript, SSJS, HTML, and CSS.

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

WHAT WE LOVE ABOUT YOU:

You Dream Big. You iterate and experiment to drive innovation.

You Love Our Users. You keep our global community at the center of everything you do.

You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.

You Hustle Every Day. You favor urgency and own your outcomes.

You Win Together. People are at the heart of our success and you play as a team.

WHAT YOU LOVE ABOUT US:

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

Together@TKWW is our approach to hybrid work.It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.

• For Together@TKWW-eligible roles,this includes regular in-office time to foster collaboration and connection.
• For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy . If you wish to file a complaint, you may contact the competent data protection authority.

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