Head of Marketing Tech & Data Transformation

Madison-Davis, LLC; Philadelphia (Philadelphia County); Hybrid; USD 130,000 - 160,000; Full time

Job summary

A financial services company located in Philadelphia seeks a Head of Marketing Technology to lead marketing tech teams focused on CRM and data platforms. The ideal candidate will have strong leadership skills, experience in regulated environments, and a solid background in analytics and compliance frameworks. This role requires collaboration with global teams, ensuring that marketing technology solutions meet business needs. The position is on-site 3 days a week, with a focus on driving digital adoption and data-driven decision making.

Qualifications

• Proven leadership of marketing or CRM technology functions.
• Experience supporting financial or regulated marketing environments.
• Knowledge of analytics/reporting platforms.

Responsibilities

• Lead marketing technology teams across website and data platforms.
• Set platform strategy and priorities in partnership with stakeholders.
• Oversee marketing automation, data integration, and reporting tools.

Skills

Leadership in marketing technology

Experience with Salesforce

Data analytics and reporting skills

Understanding of compliance frameworks

Digitalization and automation initiatives

Cross-functional communication

Tools

Salesforce

Power BI

Data integration tools

Job description

A financial services company located in Philadelphia seeks a Head of Marketing Technology to lead marketing tech teams focused on CRM and data platforms. The ideal candidate will have strong leadership skills, experience in regulated environments, and a solid background in analytics and compliance frameworks. This role requires collaboration with global teams, ensuring that marketing technology solutions meet business needs. The position is on-site 3 days a week, with a focus on driving digital adoption and data-driven decision making.