Head of Marketing & Partnerships

American Consumer Credit Counseling

Newton (MA)

Hybrid

USD 180,000 - 240,000

Full time

14 days+

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Benefits offered by this job

Health insurance

401(k) plan with company matching

Paid time off & holidays

Remote work flexibility

Professional development and training

Team environment and mission-driven

Job summary

American Consumer Credit Counseling, a newly formed marketing, media, and technology company, seeks a Head of Marketing and Partnerships to build and lead the entire marketing function from the ground up. You will own strategy, business development, and the revenue engine for qualified leads, with a focus on SEO, paid media, content, and partnerships.

The role is a build position, requiring hands-on leadership and a track record of scaling marketing teams in early-stage environments.

Qualifications

15+ years of progressive marketing leadership with direct ownership of paid media budgets.
Experience building or scaling a marketing function, especially in early-stage or high-growth environments.
Deep fluency in SEO, SEM/paid search, and conversion optimization.
Strong written and verbal communication, with executive-facing presentation experience.

Responsibilities

Own the company’s marketing strategy end-to-end including SEO, paid media, content, and audience development.
Build and lead the marketing organization and define operating rhythms, KPIs, and reporting.
Oversee business development efforts as they drive qualified leads and revenue.
Manage budgets with clear ROI and CAC accountability; measure performance against goals.
Establish brand identity and content strategy across the digital platform.

Skills

Marketing leadership

Paid media

SEO

SEM

Content marketing

Brand strategy

Team building

Budget management

Communication

Lead generation

Tools

CRM platforms

Analytics tools

Advertising platforms

Job description

Our client is a newly formed, well-capitalized marketing, media, and technology company built around a growing consumer-facing digital platform in the personal finance space. It is a subsidiary to an established and top debt management company. The company generates qualified consumer leads for institutional partners and is building a broader content and audience platform focused on financial wellness. The Head of Marketing and Partnerships will build and lead the company’s entire marketing function from the ground up — SEO, paid media, content, creative, email/CRM, and audience development.

This is a build role, not a maintenance role. The HMPO will hire and develop the marketing team, own the strategy, business development and execution behind the company’s core revenue engine (qualified lead generation), and establish the systems, brand, and content foundation for a company still in its first year. This search is being conducted on a confidential basis.

Key Responsibilities

This job description does not limit management’s ability to assign or adjust duties and responsibilities at any time.

Marketing Strategy & Growth

Own the company’s overall marketing strategy — SEO, SEM/paid media, content, creative, email/CRM, and audience development — with direct accountability for qualified lead volume and cost per lead.
Build and scale the company’s flagship digital platform from a content site into a destination with recurring engagement, informed by a broader consumer financial-wellness journey (financial stress → stabilization → savings → planning → wealth building).
Set and manage the paid media budget (a significant, revenue-critical line item) with rigorous attention to acquisition cost, conversion, and ROI.
Lead the technical/content investment needed to build organic search visibility and AI-driven search presence.

Team & Organization Building

Hire, structure, and lead the company’s marketing organization — SEO, paid media, content, creative, analytics, and marketing technology roles — as the company scales.
Establish marketing operating rhythms, reporting, and KPIs from scratch, appropriate to an early-stage company, not inherited from a larger existing structure.
Lead, guide and direct the Business Development function, since lead quality and volume directly drive company revenue.

Brand, Content & Partnerships

Own the company’s brand identity and voice across its digital platform.
Build a content and publishing strategy spanning articles, video, and other formats, aimed at both search visibility and audience trust.
Evaluate and manage third-party technology and platform partnerships (e.g., personalization/financial-wellness tools) that extend the consumer experience.
15+ years of progressive marketing leadership experience, including direct ownership of paid media budgets and performance/lead-generation marketing.
Proven experience building or scaling a marketing function, ideally in an early-stage or high-growth environment — this is a build role, and prior “maintain an existing team” experience alone is not a fit.
Deep hands‑on fluency in SEO, SEM/paid search, and conversion optimization — this role sets strategy but is expected to be technically credible, not purely delegative.
Experience managing marketing budgets with clear ROI/CAC accountability.
Strong written and verbal communication skills, with experience presenting to executive leadership and/or a board.

Preferred

Experience in consumer finance, fintech, or a regulated consumer-facing industry.
Familiarity with content publishing/media businesses in addition to pure performance marketing.
Experience evaluating and integrating third-party marketing technology or personalization platforms.

Compensation & Structure

Competitive base salary plus bonus commensurate with experience appropriate to the leadership role. Full details to be discussed with qualified candidates.

What Success Looks Like — First 12 Months

A fully staffed, functioning marketing team with clear roles, reporting lines, and KPIs.
Measurable improvement in cost per qualified lead and organic search visibility relative to baseline.
A recognizable brand identity for the company’s digital platform.
A content and engagement strategy showing early signs of repeat visitation, not just one-time traffic.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Nothing in this job description is intended to create a contractual obligation or to modify an employee’s employment at will status.

The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions.

This company is an equal opportunity employer and is committed to creating an inclusive and diverse workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic information, veteran status, or any other protected characteristic as defined by applicable law. We believe in fostering a workplace where everyone feels valued, respected, and empowered to succeed.

If you need assistance or accommodation during the application process due to a disability, please contact HR.