Head of Marketing Operations & MarTech (Remote)

Aidoc; United States; A distancia; USD 180.000 - 240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, vision benefits

Stock options for all full-time

401(k) plan with company match

Life insurance and disability

Flexible time off

Descripción de la vacante

Aidoc, a leader in healthcare AI, is seeking a Director of Marketing Operations to own systems, data, and processes that turn marketing investment into measurable pipeline and revenue. You will lead the martech roadmap, campaign operations, lead lifecycle, and performance reporting, partnering with Marketing, Sales, and RevOps.

The role involves evaluating HubSpot vs. Marketo, managing vendors and budgets, and driving enterprise demand generation across complex healthcare buyers.

Formación

• 8+ years in marketing operations, revenue operations, or a related field.
• Experience owning marketing operations or a major martech program at a B2B technology company; enterprise or healthcare tech a plus.
• Hands-on experience with a marketing automation platform and Salesforce, including data architecture, campaign practices, and integrations.
• Experience planning or executing a marketing automation migration; HubSpot-to-Marketo migration preferred.
• Strong background in lead and account lifecycle management, scoring, routing, funnel metrics, and attribution.
• Experience leading marketing operations at a company with 80+ events per year.
• Analytical rigor and data-governance practices; reporting that supports business decisions.
• Vendor, contract, and budget management; clear communication with technical and executive audiences.
• Knowledge of GDPR, CCPA, CAN-SPAM privacy and consent requirements.

Responsabilidades

• Own marketing operations strategy: roadmaps, priorities, standards, and team structure.
• Lead the marketing technology stack and manage integrations and martech budget.
• Evaluate platform changes; lead HubSpot-to-Marketo migration if approved.
• Run lead and account lifecycle: capture, enrichment, scoring, routing, and handoffs.
• Enable enterprise and ABM programs for multi-stakeholder healthcare buying groups.
• Make performance visible with quality data and reporting linking engagement to revenue.
• Scale execution with repeatable processes and opportunities for automation and AI.

Conocimientos

Marketing operations

Martech program ownership

Salesforce integration

HubSpot to Marketo migration

Lead lifecycle management

Event program leadership

Data reporting & attribution

Vendor & budget management

Privacy & compliance

Herramientas

HubSpot

Salesforce

LeanData

GA4

Google Tag Manager

Cloudingo

iCapture

Revealed

Descripción del empleo

Aidoc, a leader in healthcare AI, is seeking a Director of Marketing Operations to own systems, data, and processes that turn marketing investment into measurable pipeline and revenue. You will lead the martech roadmap, campaign operations, lead lifecycle, and performance reporting, partnering with Marketing, Sales, and RevOps.

The role involves evaluating HubSpot vs. Marketo, managing vendors and budgets, and driving enterprise demand generation across complex healthcare buyers.