Head of Marketing Operations

Verkada; San Mateo (CA); On-site; USD 205,000 - 275,000; Full time

Benefits offered by this job

Healthcare programs with 100% employee premium coverage

Wellness/fitness benefits

Professional development stipend

Commuter benefits

Paid parental leave

Job summary

A leading security technology company in San Mateo, CA is seeking a Marketing Operations Leader to manage a high-performing team focused on driving revenue. This role involves overseeing demand generation campaigns, building scalable solutions, and collaborating cross-functionally to enhance marketing strategies. Candidates should have 7-15 years of relevant experience, strong negotiation abilities, and a track record in fast-paced environments. Competitive compensation and comprehensive benefits offered.

Qualifications

• 7-15 years of relevant operations, engineering, or marketing experience.
• Strong ability to operationalize processes at scale.
• Experience working in a fast-moving startup or hyper growth environment.

Responsibilities

• Lead and manage a marketing operations team for scaling campaigns.
• Oversee strategy and acquisition of marketing tools.
• Build advanced automations for lead ingestion.

Skills

Operations/engineering experience

Analytical and problem-solving skills

Strong negotiation abilities

Experience with SQL and BI Tools

Ability to architect scalable solutions

Tools

Workato

AWS

Salesforce

Marketo

Job description

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, AI-powered platform. A leader in cloud physical security, Verkada helps organizations strengthen safety and efficiency through one connected software platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. Over 30,000 organizations worldwide, including more than 100 companies in the Fortune 500, trust Verkada as their physical security layer for easier management, intelligent control, and scalable deployments. Founded in 2016, Verkada has expanded rapidly with 15 offices and 2,200+ full-time employees.

About the Role

Our marketing team prides itself on having an experimental mindset to unlock new ways to drive revenue and scaling them quickly with a data driven mindset. Behind all this lies the need to architect automations, integrations and scale processes. As the leader of the marketing operations team, you will hire and manage a team of high-performing builders who can take ambiguous problems and build solutions that stand the test of time. This role will report into our Senior Director of Growth Engineering.

We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week.

What Youll Do

• Hire and manage a higher performance marketing operations team that can scale to multiple teams long-term (including campaign ops, architecture, data cleanliness and so on).
• You\'ll be the point person for all demand generation campaign operations and new implementations.
• You\'ll oversee the strategy and acquisition of our marketing tools, workflows, and automations required to scale our new lead acquisition methods.
• You\'ll obsess over the operations of our lead ingestion to maximize the efficiency of every lead.
• You\'ll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency.
• You\'ll become obsessed with ensuring everything within your sphere of influence is completely automated and designed for scale.
• Research, negotiate and purchase net-new software tools that can help drive impact with a skeptical yet experimental mindset.
• Build a waterfall process to maximize the purchase of these net new leads from databases while minimizing cost and enrich leads with missing data needed for proper routing in our 20M+ contact database.
• This role is highly cross-functional: you\'ll work with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment

What You Bring

• 7-15 years of operations / engineering / marketing operations / product management or relevant experience.
• Strong ability to take ambiguous problems and architect hacky and scalable solutions by integrating pre-built tools like Workato or and engineering with low-code software.
• Strong ability to operationalize processes at scale
• Strong ability to negotiate and manage multiple vendors simultaneously
• Impeccable analytical and conceptual problem-solving skills.
• Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment.
• Experience with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent in order to properly query data sets for data cleanliness or email campaigns) highly preferred.
• Big plus if you have an entrepreneurial hacker\'s mentality and are energized by finding novel ways to drive revenue.
• 0 Inbox mentality

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate\'s skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$205,000 — $275,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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