Digital Growth Manager

Verkada Inc.; San Mateo (CA); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Healthcare coverage

Mental health support

Parental leave

Paid holidays

Flexible PTO

Wellness benefits

Lunch provided

Job summary

Verkada is seeking a Digital Growth Manager to own growth strategy and pipeline outcomes for strategic segments and verticals. The role reports to the Director of Digital Marketing and involves setting the campaign roadmap, budgeting across channels, and driving high-leverage campaigns end-to-end.

You will partner with Product Marketing, Sales, and Creative leadership, and you’ll develop a team that ships alongside you. This on-site role is based at HQ in San Mateo, CA.

Qualifications

• 6–9 years of experience in B2B marketing, growth or related operating role.
• Ownership of a pipeline or revenue number with measurable results.
• Strategic judgment and data-driven decision making.

Responsibilities

• Own the Pipeline Number: carry the pipeline and acquisition target for your segments.
• Set the Strategy: build the growth thesis for your verticals and align on execution.
• Run Your Own Plays: hands-on role executing high-leverage campaigns end-to-end.
• Bets & Prioritization: propose bets across paid channels and allocate budget.
• Lead Through Influence: influence through leadership without relying on headcount.
• Define How We Measure: own the metrics framework and drive outcomes.

Skills

B2B marketing

growth

biz ops

strategic consulting

Tools

Marketo

SFDC

attribution

Job description

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It\'s the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

Overview

At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We’re looking for a Digital Growth Manager to own the growth thesis and pipeline outcomes for a set of our most strategic segments and verticals.

Reporting to the Director of Digital Marketing, you\'ll be one of the seasoned operators on the team — the person who decides where we play, sets the strategy, and is accountable for whether it works. This is a player-coach role: you\'ll define the campaign roadmap for your segments, allocate budget across channels, and set the bar for how the team briefs, tests, and measures — and you\'ll personally run your highest-leverage campaigns end-to-end. You lead by doing the work at the standard you expect from everyone else, not by handing it off. You\'ll partner as a peer with Product Marketing, Sales, and Creative leadership, and you\'ll develop the team who ship alongside you.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities

• Own the Pipeline Number: Carry the pipeline and acquisition target for your segments. You own the outcome — not just the campaigns that feed it — and you make the calls on what to double down on and what to pull back
• Set the Strategy: Build the growth thesis for your verticals from first principles (revenue, business impact, product-market fit). You own the strategy and are accountable for the result — you decide what we do, then ensure it lands.
• Run Your Own Plays: This is a hands-on role. You personally own and execute the highest-leverage campaigns in your segments — writing the brief, building in the channels, and reading the results yourself. You\'re expected to roll up your sleeves and continually push the bar higher
• Bets & Prioritization: Come to the table with informed opinions and new bets on where we should invest across paid Search, LinkedIn, Meta, and emerging channels. Budget and quarterly priorities are set collaboratively across the team — you\'re expected to shape that process with a strong, data-grounded point of view and ideas that raise our standards, not wait to be told where to focus.
• Lead Through Influence: On a senior, low-hierarchy team, leadership comes from influence rather than headcount. You\'ll shape how we — and the wider org — tackle growth problems: bringing ideas to the table, partnering as a peer with Product Marketing, Sales, and Creative leadership to align on where growth investment goes, and raising the bar for the specialists you work alongside through direct feedback and example.
• Define How We Measure: Own the metrics framework for your segments — decide what \"working\" means, and drive the team toward outcomes rather than activity.

Qualifications

• 6–9 years of experience in B2B marketing, growth, biz ops, strategic consulting, or an equivalent operating role — evaluated on the outcomes you\'ve driven, not pedigree
• A track record of ownership: You\'ve owned a pipeline or revenue number, a program, or a channel P&L, and can point to results you\'re directly accountable for
• Strategic judgment: You form a clear point of view on where to invest and why, and you\'ve made the calls — including the hard \"no\"s — that shaped where a team spent its time and budget
• Technical depth: You understand the mechanics of how modern paid channels and the marketing stack (e.g., Marketo, SFDC, attribution) actually work, and you can go as deep as your specialists when it matters
• Quantitative fluency: A \"math-first\" brain. You reason about performance from the data and set the analytical bar for the team
• Leadership without ego: You develop people, give direct feedback, and raise the standard of everyone around you. You bring a strong point of view and the credibility to back it

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate\'s skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$170,000 - $195,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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