Head of Marketing - Cybersecurity

ClifyX; Edison (NJ); On-site; USD 180,000 - 280,000; Full time

Job summary

ClifyX is seeking a senior Head of Marketing for its global Cybersecurity unit, based in Edison, NJ or NYC, NY. The role leads pipeline growth, demand generation, and brand positioning in a complex global matrix, reporting to both global marketing and cybersecurity leadership.

Ideal candidate has 15+ years of marketing leadership, proven cybersecurity marketing, and owns performance marketing with proven ROI.

Qualifications

• 15+ years of progressive marketing leadership in B2B technology or consulting environments.
• Proven cybersecurity marketing experience with market understanding.
• Demonstrated success in performance marketing and demand generation at scale.
• Strong messaging, strategy, positioning, and thought leadership.
• AI fluency with practical experience applying AI in marketing transformation.
• Experience working in a global organization and engaging C-suite stakeholders.
• MBA in Marketing strongly preferred / required.

Responsibilities

• Growth & Performance Marketing Leadership: Own end-to-end global marketing strategy with accountability for pipeline contribution, demand generation, and revenue influence.
• Brand & Market Positioning: Build a distinctive global cybersecurity brand narrative and strengthen market positioning.
• Go-to-Market & Offering Activation: Partner with business leaders on GTM strategies and global launches.
• AI-Driven Marketing Transformation: Embed AI-driven marketing practices across personalization, targeting, and performance optimization.
• Content & Thought Leadership: Lead a robust global thought leadership agenda and executive narratives.
• Global Stakeholder & Team Leadership: Lead within a global matrix and align across geographies, teams and industries.

Skills

Cybersecurity marketing

Performance marketing

AI in marketing

Executive communication

Global/matrix leadership

Brand & demand generation

Education

MBA in Marketing

Job description

Head of Marketing - Cybersecurity

Edison, NJ or NYC, NY

Travel Requirement: 30%

Job Description

We are hiring a senior Head of Marketing for our global Cybersecurity Business Unit, a high-impact leadership role focused on driving pipeline growth, demand generation, and brand positioning at scale. The role reports jointly into the global marketing organization and the cybersecurity business leadership, and requires a commercially driven leader who can operate effectively in a complex, global matrix environment while influencing senior stakeholders.

We are specifically targeting candidates with 15+ years of marketing leadership experience, including proven cybersecurity marketing expertise (non-negotiable) and clear ownership of performance marketing, pipeline contribution, and revenue impact. The ideal profile combines strong brand-building capabilities with demand generation excellence, is fluent in applying AI in modern marketing, and holds an MBA in Marketing (strongly preferred/required). Experience within global system integrators, consulting firms, or cybersecurity organizations is highly relevant.

From a screening perspective, prioritize candidates who can demonstrate measurable business outcomes (pipeline, conversion, ROI), experience leading global campaigns and go-to-market programs, and the ability to position complex cybersecurity offerings clearly for enterprise buyers. Avoid candidates with purely communications or brand backgrounds, without demand ownership, cybersecurity depth, or global exposure.

Key Responsibilities

• Growth & Performance Marketing Leadership
• Own end-to-end global marketing strategy with accountability for pipeline contribution, demand generation, and revenue influence
• Design and execute integrated, multi-channel campaigns aligned to priority industries and growth markets
• Collaborate with industry teams on account-based marketing (ABM) for strategic accounts and high-value opportunities
• Define and track KPIs across funnel performance, marketing ROI, and conversion metrics**
• Brand & Market Positioning
• Build a distinctive global cybersecurity brand narrative, strengthening market positioning
• Lead development of differentiated messaging anchored in business outcomes and digital trust
• Drive external visibility and thought leadership (analyst relations, flagship reports, media engagement)
• Ensure global consistency of messaging and brand execution
• Go-to-Market & Offering Activation
• Partner with business leaders on go-to-market strategies for cybersecurity services and solutions
• Lead global launches to ensure market resonance and commercial traction
• Translate complex cybersecurity capabilities into clear, compelling value propositions
• AI-Driven Marketing Transformation
• Embed AI-driven marketing practices across personalization, targeting, and performance optimization
• Drive data-led decision-making and continuous optimization of campaigns
• Champion adoption of modern marketing technologies at scale
• Content & Thought Leadership
• Lead a robust global thought leadership agenda
• Oversee development of high-impact content and executive narratives
• Position TCS as a trusted authority in cybersecurity transformation and resilience
• Global Stakeholder & Team Leadership
• Lead within a global matrix environment, and distributed senior stakeholders across geographies
• Drive alignment across busines s, industry, geo and marketing teams
• Inspire cross-functional collaboration to deliver measurable outcomes

Experience & Qualifications

• 15 years of progressive marketing leadership experience** in B2B technology or consulting environments
• Proven cybersecurity marketing experience is mandatory**, with deep understanding of the market and buyer landscape
• Demonstrated success in performance marketing and demand generation at scale
• Strong expertise in messaging, strategy, positioning, and thought leadership
• AI fluency required, with practical experience applying AI in marketing transformation
• Experience working in a global organization
• Strong executive communication skills with the ability to engage C-suite stakeholders
• MBA in Marketing (or equivalent advanced degree) strongly preferred / required**
• Strategic mindset combined with strong execution discipline