AI-Driven Marketing & Communications Director (Nonprofit)

J Bar J Youth Services; Bend (OR); On-site; USD 90,000 - 130,000; Full time

Job summary

J Bar J Youth Services seeks a Director of Marketing and Communications to lead agencywide marketing, branding, and communications. You will oversee strategy, digital presence, media relations, storytelling, and stakeholder engagement in a mission-driven nonprofit setting.

This role combines strategic marketing judgment with an AI-assisted production model to deliver compliant, trauma-informed, and brand-consistent communications across channels.

Qualifications

• Bachelor’s degree in marketing.
• 3-5 years of progressively responsible professional marketing experience, including strategy development and execution.
• Experience developing or managing a brand across multiple channels and building standards, templates, messaging frameworks, and reusable assets.
• Experience with audience and market research, integrated campaigns, websites, SEO, email, social media, paid media, content calendars, analytics, and AI-assisted marketing.
• Professional experience using Claude Opus 5 or Claude Fable 5 in a marketing department or comparable professional setting, including strategy, copy, creative concepts, templates, research, SEO, campaigns, and website or landing‑page code.
• Strong strategic thinking, writing, project coordination, quality control, confidentiality, and brand‑management skills.

Responsibilities

• Develop and implement an agencywide marketing strategy supporting mission, programs, fundraising, recruitment, public education, and community visibility.
• Translate organizational priorities into measurable campaigns, annual and quarterly plans, calendars, budgets, audience strategies, and calls to action.
• Lead market and audience research; use data and critical thinking to assess positioning, opportunities, trends, and message effectiveness.
• Establish and maintain agency brand identity, voice, tone, visual standards, messaging frameworks, templates, and reusable assets across all public-facing materials.
• Design and manage an AI-assisted marketing workflow that expands capacity while preserving human oversight, strategic judgment, creativity, accuracy, confidentiality, and quality control.
• Use Claude Opus 5 or Claude Fable 5 as an integrated strategy and production tool for research, campaigns, copy, email, SEO, paid media, social content, graphics and layout concepts, templates, reporting, and website or landing-page code.
• Maintain structured brand knowledge and human-review standards for accuracy, tone, trauma-informed language, cultural responsiveness, consent, equity, and brand alignment.
• Protect youth/client, donor, personnel, and other sensitive information from inappropriate entry into AI systems; review, edit, fact-check, and approve AI-assisted work before release.
• Oversee agency and program websites, landing pages, SEO, email marketing, social media, content calendars, and paid digital campaigns.
• Create audience-specific, cross-channel campaigns for awareness, donations, program participation, recruitment, events, and community engagement.
• Develop and maintain reusable email, social, web, and campaign templates; adapt core messages consistently across digital and print channels.
• Coordinate audience targeting, segmentation, calls to action, content scheduling, accessibility, consent, confidentiality, and brand compliance.
• Lead creative direction and production of presentations, advertisements, brochures, flyers, event materials, digital content, graphics, layouts, photography, video, and other marketing assets.
• Partner with programs to identify and appropriately share youth successes, alumni stories, outcomes, services, partnerships, donor impact, events, and community needs.
• Write or oversee compelling, accurate, mission-aligned content for web, email, social media, newsletters, press releases, donor communications, annual reports, advertising, and print.
• Build local and regional media relationships, pursue earned-media opportunities, and coordinate sensitive, high-profile, crisis, or reputation communications with executive leadership.
• Establish measurable KPIs and prepare monthly, quarterly, and annual reports covering website, SEO, email, social media, paid media, campaigns, and content performance.
• Use analytics, research, and AI-assisted analysis to identify trends, improve targeting and creative, and adjust strategy based on results, leadership input, program needs, donor engagement, and community response.
• Coordinate priorities and messaging across executive leadership, program directors and managers, development, grants, administration, vendors, and community partners.
• Supervise assigned staff, contractors, interns, volunteers, and production resources; maintain organized libraries of approved brand and creative assets.
• Other duties as requested.

Skills

Brand management

Strategic thinking

Writing

Project coordination

Confidentiality

Audience research

AI-assisted marketing

Education

Bachelor’s degree in marketing

Tools

Claude Opus 5

Claude Fable 5

WordPress

SEO tools

Google Analytics

Job description

J Bar J Youth Services seeks a Director of Marketing and Communications to lead agencywide marketing, branding, and communications. You will oversee strategy, digital presence, media relations, storytelling, and stakeholder engagement in a mission-driven nonprofit setting.

This role combines strategic marketing judgment with an AI-assisted production model to deliver compliant, trauma-informed, and brand-consistent communications across channels.