Head of Marketing

Replica Cyber; United States; In loco; USD 200.000 - 320.000; Tempo pieno

Descrizione del lavoro

Replica Cyber is seeking a Head of Marketing to lead brand, demand and category creation for enterprise security. You’ll shape the market narrative, own growth programs, and build a modern marketing engine aligned with executive priorities.

Report to the CEO, collaborate with product, sales, and engineering to accelerate growth across US government, financial services, healthcare and global enterprises. You’ll craft executive POVs, manage a small team including Product Marketing and Demand

Competenze

• Experience crafting category-defining narratives for enterprise tech.
• Proven ability to lead marketing teams and drive cross-functional initiatives.
• Strong writing and speaking skills with executives, analysts and media.

Mansioni

• Develop Replica’s Northstar POV and category narrative to resonate with executives, practitioners, media and analysts.
• Build narrative architecture including problem framing, category name/definition, differentiation and vision.
• Own media, analyst and influencer relationships as a category-creation lever beyond PR.
• Write foundational POV content and shape messaging across marketing, sales and product storytelling.

Conoscenze

Category creation

Executive communication

Brand & demand marketing

Team leadership

Strumenti

Salesforce

HubSpot

Descrizione del lavoro

Replica Cyber reveals how organizations are handling high-risk work

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Head of Marketing

Location: United States
Department: Marketing
Reports to: CEO

Why Replica?

Replica has built the Secure Operations Platform for the age of AI. We are at an inflection point: the market is ready to understand why secure environments are the missing infrastructure layer of the AI era — and we need a marketing leader who can make that case to the world.”

For years, organizations have faced an impossible choice: move fast and accept risk or maintain security and slow innovation. Replica eliminates that compromise.

Our patented Secure Environments Platform gives organizations comprehensive control, observability, and protection for the highest-risk digital work in the world. Today, leading financial institutions, healthcare organizations, global enterprises, and government agencies use Replica to securely perform investigations, fraud operations, research, software development, threat analysis, AI experimentation, and other high-stakes activities.

As organizations accelerate adoption of Agentic AI, the need for controlled operating environments has never been greater. Replica provides the security, governance, and operational controls required to enable AI safely while reducing organizational risk.

Replica is also uniquely positioned to address several of the most significant risks identified in emerging advanced AI threat models, including activity concealment, compromise containment, deception for protection, and advanced behavioral intelligence.

Founder led by globally recognized experts in Cyber Operations, OSINT and CounterIntelligence, Replica is credentialed beyond the basics: in production for global Fortune customers, certified with the DoD/DoW, sole-source authority for US government, 24 issued patents, multiple industry awards, and more.

We are a Certified B Corporation, forged in the realities of Cyber Counterintelligence, and believe security should enable innovation, not prevent it.

The Opportunity

This is fundamentally a category creation role. Replica has the technology, the customers, and the credentialed proof. What we need now is a leader who can define the problem the market doesn’t yet have language for, build the POV that makes Replica’s position inevitable, and connect that narrative directly to demand. If you’ve done brand + demand work at mature companies and want to optimize a known playbook, this is not the right role.

Replica is seeking a Head of Marketing to join our executive leadership team and help define the next chapter of growth – creatively telling Replica’s story, establishing our position, and differentiating us in the marketplace.

We are looking for a strategic operator and creative builder who can transform proven market traction into category leadership. You will shape how the market understands Replica, establish thought leadership around secure operations and AI, build scalable demand generation programs, and create a modern marketing engine capable of accelerating growth across enterprise, government, healthcare, and financial services markets.

You will inherit a strong foundation: exceptional technology, marquee customers, a talented Product Marketing Manager and Demand Generation Manager, and a market increasingly recognizing the need for secure environments for AI and high-risk work.

We need a leader who brings a strong point of view, challenges conventional cybersecurity marketing approaches, and introduces new strategies for reaching buyers in a rapidly changing market.

What You’ll Do

Category & Narrative Architecture

• Develop Replica’s Northstar POV — articulating the core problem and the shift required, in language that resonates with executives, practitioners, media and the analyst community alike
• Build the narrative architecture: the problem frame, the category name and definition, the differentiated alternative, and the vision — so every piece of marketing, sales, and product storytelling connects to a single spine
• Own media, analyst and influencer relationships as a category-creation lever, not just a PR function
• Write or shape the foundational POV content yourself — this role requires a leader who can put words on the page, not just direct others

Build Brand Awareness

• Increase awareness and credibility among enterprise and government decision-makers
• Expand Replica’s visibility across target industries including financial services, healthcare, global enterprises, and public sector organizations
• Lead analyst relations, media engagement, speaking opportunities, content strategy, and executive visibility initiatives
• Develop programs that position Replica as a trusted authority in the future of secure operations

Drive Growth and Pipeline

• Own marketing strategy and performance across awareness, engagement, pipeline, and revenue contribution
• Develop integrated campaigns aligned with sales priorities and market opportunities
• Create scalable account-based and industry-focused programs
• Improve marketing attribution, measurement, and operational rigor
• Continuously evaluate new channels, approaches, and growth opportunities

Lead and Develop the Team

• Lead and mentor existing Product Marketing and Demand Generation team members
• Build organizational capabilities as the company scales
• Foster a culture of creativity, accountability, experimentation, and execution excellence
• Establish clear goals, metrics, and operating rhythms

Partner Across the Executive Team

As a member of the executive leadership team, you will report directly to the CEO and collaborate closely with:

• CTO and Co-Founder
• VP of Sales
• VP of Engineering
• Director of Customer Success

You will help shape company strategy, market positioning, product direction, and growth initiatives.

What We’re Looking For

Required

• Demonstrated experience in category creation or category-defining narrative work — you’ve named a problem, framed a market shift, or built a POV that changed how buyers thought about a space
• Exceptional written communication — you can draft a compelling executive POV document, a crisp positioning statement, or a conference keynote narrative yourself
• Experience working at the intersection of brand and demand — you understand that category creation is both a long game and a pipeline lever

Preferred Experience

• Cybersecurity, security operations, infrastructure, cloud, AI, data, developer tools, or adjacent enterprise technology experience
• Experience in venture-backed growth-stage companies
• Experience helping Angel-Seed-Series A organizations scale
• Experience marketing to highly regulated industries such as financial services, healthcare, or government
• Experience selling into executive buyers, CISOs, CIOs, CTOs, innovation leaders, and technical practitioners

What Makes Someone Successful Here

• You’ve named things. You’ve looked at a market problem and found the frame that makes it obvious — and you know that finding that frame is 80% of the work
• You are as comfortable with a blank Google Doc as you are with a marketing dashboard
• You bring creativity, intellectual curiosity, and rigor
• You have strong point of view informed by experience
• You are willing to challenge cybersecurity marketing playbooks that no longer work
• You know how to balance strategy with execution
• You are comfortable operating with ambiguity and building systems from scratch
• You can translate highly technical concepts into compelling business narratives
• You are energized by the opportunity to build something category-defining rather than optimize something already established
• You care deeply about the mission and impact of your work

Why Join Replica

The chance to do the rarest thing in B2B marketing: name a category before the market has named it for you.

• A CEO and executive team who are thought leaders in the space and committed co‑creators on the POV — you won’t be doing this alone
• Help define one of the most important emerging categories in enterprise technology
• Work alongside experienced founders and an exceptional technical team
• Influence product, company strategy, and market direction
• Join a company already trusted by leading organizations across financial services, healthcare, enterprise, and government
• Build the marketing function during a pivotal stage of growth
• Contribute to a mission‑driven Certified B Corporation helping organizations innovate securely in the age of AI

The future of AI requires secure operating environments.

We’re building them.