Head of Marketing

Suger; San Francisco, Northern (CA, KY); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Office stipends

Equity

Job summary

Suger is rapidly building an end-to-end orchestration system for the fastest-growing sales channels: B2B marketplaces and ecosystems, powered by AI and integrations with the systems businesses already use.

You’ll own marketing strategy, demand generation, content, field events, and partner marketing, building the engine from the ground up as one of the first marketing hires. This role thrives on fast iteration, autonomy, and turning wins into scalable programs.

Qualifications

• 7+ years of B2B marketing experience.
• Building marketing programs from scratch.
• Strong organic marketing and inbound growth track record.
• Writing and storytelling abilities.
• Data-driven with funnel metrics.
• Experience with HubSpot and analytics.
• Familiar with AI/automation tools like Claude Code and n8n.

Responsibilities

• Own marketing strategy and brand messaging.
• Build demand across SEO/AEO/GEO and other channels.
• Create content and campaigns to educate market and support Sales.
• Own field and event marketing activations.
• Develop partner marketing with cloud marketplace partners.
• Set up attribution, UTM tracking, and HubSpot processes.
• Collaborate with Sales and Product on ICP and GTM priorities.
• Turn wins into scalable marketing programs.

Skills

B2B marketing

Marketing program development

Organic growth

Content writing

Data-driven decisions

HubSpot & analytics

AI/automation tools

Cross-functional collaboration

Execution oriented

Cloud/SaaS growth

Tools

HubSpot

Claude Code

n8n

Job description

First, What We’re Actually Doing

Suger is quickly becoming the end-to-end orchestration system for the fastest-growing sales channels: B2B marketplaces and ecosystems, powered by AI and integrations with the systems businesses already use.

Today, we work with 300+ amazing customers, ranging from leading AI companies like the major LLM labs, Decagon, and Glean to large enterprises like Snowflake, Workday, and Intel.

We’ve built products customers love and a sales motion that works. Now, we need to pour fuel on it.

You’ll have broad ownership across organic growth, content, events, partner marketing, brand, and everything in between, with the opportunity to build our marketing engine from the ground up.

This is not a traditional management position. We’re looking for someone who thrives without a large team or established playbook, moves quickly, experiments often, and turns what works into scalable programs.

What You'll Own (for real)

• Own marketing strategy and brand: Define Sug'er marketing strategy, messaging, positioning, and brand voice to build awareness and differentiate us in the market.
• Build demand generation: Own inbound growth across SEO/AEO/GEO, content, community, email, and other organic channels. Run experiments, measure results, and double down on what works.
• Create content and campaigns: Develop compelling content and campaigns that educate our market, generate demand, and support Sales.
• Own field and event marketing: Identify the events and communities where our buyers spend time and plan and execute high-impact activations.
• Build partner marketing: Develop co-marketing programs with cloud marketplace partners including AWS, GCP, Azure, and Snowflake.
• Build the marketing foundation: Establish attribution, UTM tracking, HubSpot processes, reporting, and other systems needed to measure and scale marketing.
• Partner across the business: Work closely with Sales and Product on ICP, messaging, positioning, and GTM priorities.
• Turn wins into systems: Build repeatable programs and processes that can scale as Suger grows.

We're Looking For

• 7+ years of B2B marketing experience, ideally with meaningful experience at an early-stage, high-growth startup.
• Building marketing programs from scratch without a large team, budget, or established playbook.
• Organic marketing, with a demonstrated ability to grow inbound traffic and generate pipeline.
• Writing, storytelling, and creative instincts.
• Highly data-driven and comfortable using funnel and campaign metrics to make decisions.
• HubSpot, marketing analytics, attribution, and AI/automation tools such as Claude Code and n8n.
• Hands-on and highly execution-oriented. You enjoy figuring things out and doing the work yourself.
• Strong cross-functional collaborator who can work closely with Sales, Product, and external partners.
• Cloud marketplace, SaaS, or ecosystem-led growth experience is a strong plus.
• High ownership, strong judgment, and a bias toward action.

Why Join Us

• Be one of our first marketing hires: Own and build a major pillar of Sug'er go-to-market strategy from the ground up, with the autonomy to shape the strategy, programs, and team as we scale.
• Work with an exceptional team: Join a driven team of ~70 people with experience at companies like Google, Meta, Salesforce, Pave, Motive, and Square.
• Build at an inflection point: Suger has strong product-market fit, 300+ customers, and a proven sales motion. Now you’ll have the opportunity to build the marketing engine that takes us to the next level.
• Move fast and own your work: We’re a well-funded, fast-moving company with a flat organizational structure and a strong bias toward action. We value autonomy, good judgment, and getting things done over hierarchy and process.
• Competitive compensation: $150K–$200K/year base salary, plus meaningful equity, comprehensive health benefits, and monthly office stipends.