Marketing Director

Suger; San Francisco (CA); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Monthly office stipends

Job summary

Suger is hiring a founding marketing leader in San Francisco to shape go-to-market strategy, brand, and demand. This is not a traditional management role; you’ll move fast, experiment, and turn learned tactics into scalable programs.

The role is hybrid with three days on-site in SF. You’ll own content, campaigns, field events, partner marketing with AWS, GCP, Azure, and Snowflake, and build the marketing foundation with attribution and HubSpot processes.

Qualifications

• 5+ years of B2B marketing experience
• Building marketing programs from scratch without a large team, budget, or playbook
• Strong experience in demand generation and SEO with ability to grow inbound and pipeline
• Excellent writing, storytelling, and creative instincts
• Highly data-driven with comfort using funnel and campaign metrics
• Comfortable with HubSpot, marketing analytics, attribution, and AI/automation tools such as Claude Code and n8n

Responsibilities

• Own marketing strategy and brand development for Suger's go-to-market
• Build demand generation across SEO/AEO/GEO, content, email, and other channels
• Create compelling content and campaigns that educate the market and support Sales
• Own field and event marketing, plan high-impact activations
• Build partner marketing with cloud marketplaces (AWS, GCP, Azure, Snowflake)
• Establish attribution, UTM tracking, HubSpot processes, and scalable reporting
• Collaborate with Sales and Product on ICP, messaging, and GTM priorities
• Turn wins into repeatable programs and scalable systems

Skills

Marketing strategy

Demand generation

SEO

Content creation

Writing & storytelling

Data-driven marketing

HubSpot

Marketing analytics

Claude Code

n8n

Cross-functional collaboration

Field marketing

Tools

HubSpot

Claude Code

n8n

Job description

Suger is quickly becoming the end-to-end orchestration system for the fastest-growing sales channels: B2B marketplaces and ecosystems, powered by AI and integrations with the systems businesses already use.

Today, we work with 300+ amazing customers, ranging from leading AI companies like the major LLM labs, Decagon, and Glean to large enterprises like Snowflake, Workday, and Intel.

We’ve built products customers love and a sales motion that works. Now, we need to pour fuel on it.

In practice, this is a founding marketing hire.

This is not a traditional management position. We’re looking for someone who thrives without a large team or established playbook, moves quickly, experiments often, and turns what works into scalable programs.

This position will be hybrid, based out of our San Francisco office, with 3 days per week on-site.

What You'll Own (for real)

• Own marketing strategy and brand: Define Suger's marketing strategy, messaging, positioning, and brand voice to build awareness and differentiate us in the market.
• Build demand generation: Own inbound growth across SEO/AEO/GEO, content, community, email, and other organic channels. Run experiments, measure results, and double down on what works.
• Create content and campaigns: Develop compelling content and campaigns that educate our market, generate demand, and support Sales.
• Own field and event marketing: Identify the events and communities where our buyers spend time and plan and execute high-impact activations.
• Build partner marketing: Develop co-marketing programs with cloud marketplace partners including AWS, GCP, Azure, and Snowflake.
• Build the marketing foundation: Establish attribution, UTM tracking, HubSpot processes, reporting, and other systems needed to measure and scale marketing.
• Partner across the business: Work closely with Sales and Product on ICP, messaging, positioning, and GTM priorities.
• Turn wins into systems: Build repeatable programs and processes that can scale as Suger grows.

We're Looking For

• 5+ years of B2B marketing experience, ideally with meaningful experience at an early-stage, high-growth startup.
• A track record of building marketing programs from scratch without a large team, budget, or established playbook.
• Strong experience in demand generation and SEO, with a demonstrated ability to grow inbound traffic and generate pipeline.
• Excellent writing, storytelling, and creative instincts.
• Highly data-driven and comfortable using funnel and campaign metrics to make decisions.
• Comfortable with HubSpot, marketing analytics, attribution, and AI/automation tools such as Claude Code and n8n.
• Hands-on and highly execution-oriented. You enjoy figuring things out and doing the work yourself.
• Strong cross-functional collaborator who can work closely with Sales, Product, and external partners.
• Cloud marketplace, SaaS, or ecosystem-led growth experience is a strong plus.
• High ownership, strong judgment, and a bias toward action.

Why Join Us

• Be one of our first marketing hires: Own and build a major pillar of Suger's go-to-market strategy from the ground up, with the autonomy to shape the strategy, programs, and team as we scale.
• Work with an exceptional team: Join a driven team of 71 people with experience at companies like Google, Meta, Salesforce, Pave, Motive, and Square.
• Build at an inflection point: Suger has strong product-market fit, 300+ customers, and a proven sales motion. Now you’ll have the opportunity to build the marketing engine that takes us to the next level.
• Move fast and own your work: We’re a well-funded, fast-moving company with a flat organizational structure and a strong bias toward action. We value autonomy, good judgment, and getting things done over hierarchy and process.
• Competitive compensation: $140K–$200K/year base salary, plus meaningful equity, comprehensive health benefits, and monthly office stipends.