Head of Marketing

Buoyant; San Francisco (CA); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Equity options

Unlimited PTO

Health & wellness stipend

Job summary

A leading energy and sustainability firm seeks a Head of Marketing to develop and scale the marketing strategy. The ideal candidate will oversee brand management, demand generation, product marketing, and more. Responsibilities include defining content themes, ensuring consistent messaging, and driving measurable outcomes. Candidates should have extensive B2B SaaS experience and demonstrate strategic depth and operational excellence.

Qualifications

• 5+ years of experience in enterprise B2B SaaS marketing.
• Experience in leading marketing through growth stages.
• Strong understanding of inbound, paid acquisition, and conversion optimization.

Responsibilities

• Own full marketing strategy including brand and demand generation.
• Define content themes and messaging pillars.
• Ensure campaigns align with consistent narrative themes.

Skills

B2B SaaS marketing

Growth marketing

Demand generation

Storytelling

Data-driven decision-making

Job description

Location

SF/NY/Hybrid

Employment Type

Full time

Location Type

Remote

Department

Marketing

Who We Are

Gravity aligns sustainability with business impact using the only integrated carbon and energy management platform in the business. Fortune 500s, global energy majors, and leading financial institutions use our technology – which received the top scores across competitors in the most recent Verdantix analysis – to comply with climate disclosure requirements and save millions in energy costs.

Business is booming, we're well-funded, and our product is built on a technical foundation that lets us automate where others can't while identifying and implementing cost- and emissions-reduction projects. Gravity has quickly grown market share in carbon management while creating new business lines beyond mere reporting.

The Opportunity

We’re hiring a Head of Marketing to architect and scale Gravity’s growth engine.

This leader will own the full marketing strategy — brand, demand generation, product marketing, events, and pipeline creation — with a clear mandate: build a durable, repeatable engine that delivers measurable business impact.

The right candidate knows how to balance long-term brand with near-term pipeline generation. They can define clear content themes and messaging pillars that anchor every campaign, while ensuring disciplined execution across channels. They understand how to operate both brand awareness and demand creation motions in parallel.

You will bring structure, rigor, and clarity to our go-to-market strategy while shaping how Gravity shows up in a rapidly evolving climate and energy market.

This role requires both strategic depth and operational excellence. You should be equally comfortable defining category narrative, analyzing funnel performance, and driving campaign execution. You will influence company direction, culture, and ensure Marketing is a true growth lever for the business.

Core Responsibilities

Narrative & Content Architecture

1. Define Gravity’s enduring content pillars — the core themes that shape campaigns, product narratives, industry positioning, and executive communications.
2. Establish and maintain centralized messaging frameworks across segments and personas.
3. Translate complex climate and energy workflows into clear, differentiated positioning.
4. Ensure every campaign and launch ladders back to consistent narrative themes.
5. Build and scale a repeatable content engine across formats: ads, blogs, case studies, white papers, webpages, email campaigns, one-pagers, events, and executive content.
6. Own the content calendar and publishing cadence across awareness, consideration, conversion, and expansion stages.

Launch & Go-to-Market Excellence

1. Develop and execute high-impact go-to-market plans for product launches and updates.
2. Create coordinated, cross-channel campaigns designed for complex, multi-stakeholder enterprise buying groups.
3. Ensure launches are theme-driven, measurable, and operationally tight.
4. Performance, Pipeline & Measurable Output
5. Own clear marketing output targets: qualified leads, marketing-sourced opportunities, campaign-driven pipeline, and funnel conversion improvement.
6. Build programs with defined success metrics
7. Ensure consistent reporting with full visibility into lead volume, opportunity creation, conversion, and campaign ROI.
8. Drive consistent lead flow across inbound, paid, events, and account-based initiatives.
9. Continuously optimize for higher-quality opportunities and improved funnel efficiency.

Velocity, Experimentation & Execution Discipline

1. Create a culture where experimentation is celebrated and measured.
2. Launch campaigns quickly, test rapidly, and iterate based on performance data.
3. Run structured experiments across messaging, creative, channels, and audience segments.
4. Set clear monthly and quarterly output goals and hold the team accountable to delivery.
5. Operate with urgency and focus

Marketing Leadership & Infrastructure

1. Manage a high-performing marketing team grounded in clarity, creativity, and disciplined execution.
2. Establish operating cadence, campaign planning cycles, and cross-functional alignment rhythms.
3. Partner closely with Sales, Product, Climate Strategy, and Revenue Operations to ensure shared definitions and performance visibility.
4. Implement systems and infrastructure that allow marketing to scale efficiently.
5. Instill a mindset of ownership, iteration, and continuous improvement across the function.

This role is for a builder - someone who can define enduring narrative pillars while simultaneously driving measurable marketing outputs. A leader who pairs clarity of message with velocity of execution, and who thrives in enterprise SaaS environments where complexity demands both structure and agility.

Qualifications & Skills

1. 5+ years of experience in enterprise B2B SaaS marketing, with deep expertise in growth marketing and demand generation.
2. Experience leading marketing through a meaningful stage of growth: building structure, scaling pipeline programs, and introducing performance rigor.
3. Strong grasp of full-funnel dynamics: inbound, paid acquisition, lifecycle marketing, conversion optimization, and experimentation.
4. Proven ability to drive measurable outputs across leads, opportunities, and pipeline.
5. Exceptional storyteller with experience developing positioning, messaging frameworks, and content pillars in competitive markets.
6. Willingness and ability to both set strategy and execute: comfortable rolling up your sleeves to build campaigns, refine messaging, analyze performance, and get work over the line.
7. Data-driven, operationally strong, and able to build accountability within a growing team.
8. Fluency with AI tools to increase speed and scale without sacrificing quality.
9. Sustainability, climate, or energy market familiarity is a plus.

Gravity Provides

1. Foundational impact at a company transforming sustainability and energy.
2. Competitive salary and meaningful equity.
3. Paid health, vision, dental, and life insurance.
4. Unlimited PTO.
5. Health & wellness stipend.