Head of Marketing

Remote; San Francisco (CA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive pay

Flexible schedule

Full benefits

RRSP employer contribution

Fitness reimbursement

Commute support

Employee referral program

Culture of fun

Office beverages

Job summary

RTINGS is seeking a Head of Marketing to lead brand and audience strategy on a global scale. You will shape the direction of our independent testing lab, drive awareness, trust, and demand, and mentor a talented marketing team.

You'll partner with Growth, Product, Revenue and Operations to deliver a seamless user experience and measurable outcomes across channels. This role offers a dynamic work environment with competitive pay and benefits.

Qualifications

• 8+ years in marketing, branding, PR/communications, social media, SEO, or related roles.
• Proven success driving brand awareness for a consumer-facing product or media brand.
• Experience leading teams and cross-functional initiatives.
• Strong analytics for brand measurement (brand tracking, share of voice, social analytics).
• Background in digital products, apps, or subscription models is a strong asset.

Responsibilities

• Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand.
• Report directly to the president.
• Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth.
• Manage and mentor a high-performing marketing team.
• Define the long-term Marketing vision, capabilities, channels, structure, and initiatives.
• Define and track KPIs for brand equity, awareness, and audience growth.
• Collaborate with Growth to ensure unified business outcomes.
• Work cross-functionally with Product, Revenue, Operations and other teams.

Skills

Marketing leadership

Brand strategy

PR & communications

SEO & content

Analytics & metrics

Job description

Join the World's Leading Product Review Company as a Head of Marketing! This is your opportunity to make a real impact in the industry. You'll dive deep into the latest technologies and your expertise and passion will be crucial in setting industry standards and driving innovation. Help shape the future of product reviews and become part of the trusted source consumers rely on to make informed purchasing decisions based on their needs!

Overview of what we offer:

• Very competitive salaries

• Flexible schedule

• Fully paid collective insurance benefits

• RRSP employer contribution

• Fitness reimbursement contribution

• Commute benefit contribution

• Employee referral program

• Culture of fun and get together

• When working at the office, beverages are on us!

Responsibilities

• Lead RTINGS.com's brand and audience strategy to grow worldwide awareness, trust, and direct demand for our independent testing lab

• Report directly to the president

• Own brand, PR, communications, organic social, SEO, newsletters, and organic audience growth

• Manage and mentor a high-performing marketing team

• Define the long-term Marketing vision, including the capabilities, channels, structure, and initiatives needed to help RTINGS.com grow beyond its current model

• Define and track clear KPIs for brand equity, awareness, and audience growth (e.g., branded search, direct traffic, share of voice, sentiment, top-of-tunnel membership contribution)

• Collaborate with Growth, which owns paid acquisition, conversion, lifecycle, and retention, to make sure Marketing and Growth support the same business outcomes

• Work cross-functionally with Product, Revenue, Operations and other teams to deliver a seamless, high-value user experience

Personality

• You love doing research, analyzing, and comparing products. You typically spend weeks doing research before buying something

• You are curious and like to learn

• You like being hands-on, create processes and analyze data

• You have a strong drive, are goal oriented, and well organized

• You like helping people

Qualification/Experience

• 8+ years in marketing, branding, PR/communications, social media, SEO, organic audience management roles

• Proven success driving brand awareness for a consumer-facing product or media brand

• Experience leading teams and managing cross-functional initiatives

• Strong grasp of analytics for brand and audience measurement (brand tracking, share of voice, organic and social analytics)

• Background in digital products, apps, or subscription models is a strong asset

Disclaimer:

For Quebec candidates: It is important to note that proficiency in English is required due to the international reach of our company, and the need to interact with users, suppliers, customers, etc., outside Quebec. We thank you for your understanding.

RTINGS is an equal opportunity employer and is committed to promote diversity and inclusion in the workplace.

*Must be able to work within Canada.