Director, Product Marketing

StackAdapt; San Francisco (CA); On-site; USD 180,000 - 248,000; Full time

Benefits offered by this job

Competitive salary

401K/Pension savings globally

Paid time off including birthdays off

Mental health care program

Health benefits from day one

Work from home reimbursements

WeWork membership (global)

Training and onboarding program

Conferences and courses support

Parental leave program

Culture and team events

Job summary

StackAdapt is hiring a Director of Product Marketing to lead the go-to-market strategy and scale our product marketing organization. You will partner with product, revenue, and executive teams to drive adoption and retention of our AI-powered marketing platform.

You will build and manage a world-class team of product marketers, shape messaging, and own category strategy across verticals and regions, while guiding pricing and roadmap input based on market research and competitive insights.

Qualifications

• Proven product marketing leadership experience building and scaling teams.
• Ability to scale launch processes and GTM motions to drive growth.
• Strong partnerships with product, revenue, marketing and exec teams.

Responsibilities

• Drive product marketing strategy with cross-functional teams to create successful go-to-market motions.
• Own product messaging, positioning, value propositions and differentiators for growth by vertical/region.
• Accelerate AI adoption and enablement to expand product adoption.
• Build GTM processes for new products, solutions and features and communicate externally.
• Understand programmatic industry trends, client pain points, and buying behavior.

Skills

Product marketing leadership

Go-to-market

Team leadership

Ad tech experience

Martech knowledge

Digital advertising

Job description

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for an experienced leader to join our team as Director of Product Marketing. Reporting to the VP of Product Marketing, this is an added leadership role in StackAdapt’s growing marketing organization to lead critical areas of StackAdapt’s product marketing function. During this period of rapid growth, we are looking for a leader to scale our go-to-market motion, help to drive product adoption and retention, and educate our clients and prospects on programmatic, martech concepts, and our platform. You will be responsible for building, developing, and managing a world-class team of product marketers.

StackAdapt is a remote-first company, we are open to candidates located anywhere in Canada and the United States for this position and encourage those from all backgrounds to apply.

What You'll Be Doing:

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We are looking for an experienced leader to join our team as Director of Product Marketing. Reporting to the VP of Product Marketing, this is an added leadership role in StackAdapt’s growing marketing organization to lead critical areas of StackAdapt’s product marketing function. During this period of rapid growth, we are looking for a leader to scale our go-to-market motion, help to drive product adoption and retention, and educate our clients and prospects on programmatic, martech concepts, and our platform. You will be responsible for building, developing, and managing a world-class team of product marketers.

StackAdapt is a remote-first company, we are open to candidates located anywhere in Canada and the United States for this position and encourage those from all backgrounds to apply.

• Drive product marketing strategy, collaborating with product, revenue, marketing and executive teams to create successful go-to-market motions.
• Own product messaging, positioning, value propositions and differentiators to drive exponential growth in each vertical and region.
• Accelerate AI adoption and enablement across the organization to expand product adoption and win more in each vertical.
• Build a successful GTM process for all new products, solutions and features, enabling internal teams and driving the narrative of innovation externally.
• Deeply understand the programmatic industry, market trends, and jobs to be done, including client pain points, usage and buying behavior, and the partner ecosystem.
• Subject matter expert in identifying market opportunities and connecting customer needs to StackAdapt’s product offerings.
• Partner with VP of Product Marketing, CMO and executive leadership to build the category and expand into adjacent markets.
• Provide input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings.
• Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

What You'll Bring to the Table

• Proven product marketing leadership experience having built and scaled world-class product marketing teams through creative strategies, great communication, strong partnerships, and engaging culture.
• Confidence in scaling launch processes and go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets.
• Prior leadership and working experience in ad tech and martech with deep expertise in digital advertising, data, b2b, and marketing automation solutions.
• Domain expertise in building strong categories with compelling messaging, positioning and data-driven storytelling.
• At least 7 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance-oriented culture.

The compensation range listed for this role reflects the expected base salary for candidates located in the posting country based on a global rate. It is informed by market data and the approved budget for this position. StackAdapt maintains different compensation ranges for roles across other countries and regions, and final offers will be aligned to the candidate’s current location. We do not ask candidates about current or prior salary history, and we will not use such information, if volunteered, in setting an offer.This range represents base salary only. Depending on the role, candidates may also be eligible for additional compensation such as annual bonuses, commissions, equity awards, and a comprehensive benefits package.Factors Influencing Final Compensation:The final compensation offer will be determined by a variety of factors, which may include, but are not limited to: the candidate's specific experience, technical skills, knowledge, abilities, and relevant education, licensure, and certifications.Other business factors, such as organizational needs and budget alignment, may also be considered in the final offer.

Canada Base Salary Band: $168,000 CAD - $231,000 CAD

USA Base Salary Band: $180,000 USD - $247,500 USD

StackAdapter's Enjoy:

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability, superpower status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt.

StackAdapt is committed to providing an inclusive and accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require an accommodation, please let us know.

We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.

About StackAdaptWe've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:G2 Top Software for 2026
2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work®
#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising2026 Winner in the (CTV/OTT) Product/Platform category for the 2026 ADWEEK Tech Stack AwardsTo learn more about our privacy practices, please see our Privacy Policy.