Head of Marketing

Vgplay; Sacramento (CA); Remote; USD 90,000 - 180,000; Full time

Job summary

Vgplay is seeking a strategic Head of Marketing to lead its marketing function and drive inbound customer acquisition at Pear Suite. The ideal candidate will develop innovative marketing strategies, enhance brand presence, and collaborate with healthcare partners to improve health outcomes through technology-driven solutions. This role offers a competitive salary, flexible work environment, and opportunities for career growth.

Benefits

Health, dental, and vision insurance

Stock options for eligible employees

Flexible work environment

Opportunities for career growth and development

Collaborative and innovative company culture

Qualifications

• 5+ years of experience in marketing, with at least 3 years in SaaS or healthcare.
• Proven track record in inbound marketing and demand generation.
• Data-driven mindset with expertise in analyzing marketing performance.

Responsibilities

• Develop and execute inbound marketing strategies for customer acquisition.
• Establish a compelling brand voice and messaging.
• Create and oversee the production of high-quality marketing content.

Skills

Inbound marketing

Demand generation

Brand strategy

SEO

Content marketing

Marketing analytics

Tools

HubSpot

Marketo

Job description

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About Pear Suite

Pear Suite is on a mission to empower Community Health Workers (CHWs) and healthcare organizations with innovative technology that improves health outcomes and reduces disparities. Our platform enables care teams to better understand and address social determinants of health (SDOH) through data-driven insights and workflow automation.

Reports to : Chief Executive Officer

About The Role

We are seeking a strategic and results-driven Head of Marketing to build and lead our marketing function. This role will be responsible for driving inbound SaaS customer acquisition, increasing brand awareness, and creating a cohesive marketing presence that reflects Pear Suites mission and impact. The ideal candidate has experience in SaaS marketing, a passion for healthcare innovation, and the ability to craft compelling narratives that engage both customers and stakeholders.

What You'll Do

• Inbound Marketing & Demand Generation : Develop and execute strategies to attract and convert inbound leads through content marketing, SEO, paid advertising, and digital campaigns.
• Brand & Messaging : Establish and maintain a consistent and compelling brand voice, positioning Pear Suite as a leader in healthcare technology and CHW enablement.
• Content & Thought Leadership : Create and oversee the production of high-quality content, including blogs, white papers, case studies, webinars, and email campaigns, to engage prospects and customers.
• Product Marketing : Develop go-to-market strategies for new features and offerings, ensuring alignment between product, sales, and customer success teams.
• Marketing Analytics & Optimization : Track and analyze key performance metrics, continuously optimizing marketing efforts for growth and ROI.
• Partnership & Community Engagement : Work closely with industry leaders, partners, and community health advocates to amplify Pear Suites reach and impact.
• Team Leadership : Build and mentor a high-performing marketing team over time, including potential external agency partnerships.

Qualifications

• 5+ years of experience in marketing, with at least 3 years in a SaaS or healthcare-related company.
• Proven track record in inbound marketing, demand generation, and brand strategy.
• Strong understanding of SEO, paid media, email marketing, and content marketing best practices.
• Experience working with marketing automation tools (HubSpot, Marketo, or similar).
• Ability to translate complex healthcare concepts into engaging, accessible content.
• Data-driven mindset with expertise in analyzing marketing performance and optimizing for growth.
• Passion for healthcare, social impact, and technology-driven solutions.
• Competitive salary and bonus structure.
• Health, dental, and vision insurance.
• Stock options for eligible employees.
• Flexible work environment.
• Opportunities for career growth and development.
• A collaborative and innovative company culture.

We are an Equal Opportunity Employer - We celebrate diversity and believe it is the key to creating vibrant, healthy communities! We encourage applicants from all cultures, races, colors, religions, sexes, national or regional origins, ages, disability status, sexual orientation, gender identity, military, protected veteran status or other status protected by law.

The Pay Range For This Role Is

90,000 - 180,000 USD per year (Remote)

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

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